With 125,000 m² net exhibition space and 2,500 exhibitors from around 60 countries EuroShop is both the trendsetter and an indispensable information and communication platform for all decision-makers in retail.
Which innovations expand profit-yielding prospects? Is shopping becoming a high-tech interactive experience? Which technology do you require for Omnichannel? How can we use big data optimally? And what’s new in the world of retail security?
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“What sounds like a fairy tale today, may be tomorrow’s reality.” This phrase from a German science-fiction series perfectly encapsulates the dynamic pace of technological change in retailing. Read the latest news from the industry.
In Germany, the mobile payment issue is actually an illusory giant: every year business consultants outdo their predictions on its enormous potential to increase sales. In its recent market analysis, the company GFT predicts the mobile payment transaction volume to surpass 1 trillion U.S. dollars globally in 2019. That's quite a big pie that Germany apparently doesn't want a piece of.
Until recently, retailers addressed customers at the shop window or point of sale primarily with posters, displays or other eye-catchers. Yet media overload makes it increasingly difficult for these traditional, static advertising formats to assert themselves.
They fit onto the smallest sales floors and are still able to show the entire product portfolio: virtual shelves. That is also why they have become increasingly popular over the past three years. Retailers like EP: and Knauber also rely on this interactive source of information.
Over the past few years, digital price tag or electronic shelf label (ESL) technology has improved considerably, especially in the area of visual display. Recently furniture discounter Poco has started to use ESL systems at its store in Goch, Germany – much to the delight of its staff members.
This year, EuroShop visitors get information in a nutshell thanks to the new free EuroShop app feature. During their trade fair visit, guests receive information via beacons and geofences on just those topics they choose beforehand. In this interview, Oliver Leheis explains how this works.