The world of EuroCIS

Here you will find articles and interviews from the retail technology sector

Photo: Electronic Shel Label; copyright: ctillmann/Messe Düsseldorf

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Overview: Articles and interviews

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Picture: Many Screens ; copyright: Bildagentur PantherMedia  / redpixel

Digital Signage at the POS: how virtual and real retail worlds merge


Digital signal systems are among the hotly debated topics in retail marketing. They provide attractive new opportunities for interaction with customers but also imply a holistic marketing concept as well as an integration of distribution channels.
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Image: woman is paying with bitcoins; copyright:

Cryptocurrency on the rise


Digital money – also known as cryptocurrency – has finally made its way into the offline world. Since April, Japan officially recognizes online currencies as means of payment. Known as the “Bitcoin City”, the Dutch city of Arnheim widely accepts the alternative currency in its shops. Retail acceptance of digital money is also on the rise in Germany.
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Retail replenishment and price optimization: Machine Learning solutions for retail


In the old days, it entailed gut-level decisions. Meanwhile, artificial intelligence and algorithms assist with replenishment and price optimization today. Dunja Riehemann, Director of Marketing at Blue Yonder, which collaborates with retailers such as Bonprix, Otto, dm, and Morrisons, explains why retailers can benefit from machine learning solution.
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Photo: Beacon in entrance lighting solution of EuroShop; copyright: Osram

EuroShop interactive: Successful use of GPS and beacons


The retail industry is more mobile than ever before. That was also evident during this year’s EuroShop: 12,000 visitors took advantage of the current EuroShop app. It allowed them to use location-based services, which not only genuinely benefitted them but also the exhibitors.
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Image: Hand holding a tablet copyright: beta-web

Spotlight on innovation: technological eye candy in the halls


EuroShop 2017 presented a vast variety of technological innovations. Exhibitors introduced POS solutions, which will impact design, day-to-day operations and even customer service. We are presenting some of these highlights in our photo gallery.
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Image: Display with hand holding a smartphone; copyright: beta-web/Mörs

EuroCIS@EuroShop: Technologies that simplify retail processes


At this year’s EuroShop, it wasn’t just the "Retail Technology" Dimension that emphasized the many merits of technology. A look inside the exhibition halls revealed what will drive the retail of tomorrow – namely solutions that simplify the customer journey and the job of retailers.
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Image: Elke Moebius; copyright: Messe Düsseldorf/C-star

Elke Moebius: "Digitization and emotionalization are the hottest trends"


A female powerhouse – with enough energy for ten people: that describes Elke Moebius, Director of EuroShop. After countless conversations and endless miles walking the halls of EuroShop, she has made many personal experiences, which she shares with us in this interview. She also takes a look ahead to next year’s EuroCIS.
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Image: Senior Marketing Manager Oliver Leheis checks his smartphone; copyright: Messe Düsseldorf

Your EuroShop visit: selected topics right to your smartphone!


This year, EuroShop visitors get information in a nutshell thanks to the new free EuroShop app feature. During their trade fair visit, guests receive information via beacons and geofences on just those topics they choose beforehand. In this interview, Oliver Leheis explains how this works.
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Digital signage catches the consumer’s attention


Until recently, retailers addressed customers at the shop window or point of sale primarily with posters, displays or other eye-catchers. Yet media overload makes it increasingly difficult for these traditional, static advertising formats to assert themselves.
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Mobile Payment – Germans don't like to pay with their mobile phones


In Germany, the mobile payment issue is actually an illusory giant: every year business consultants outdo their predictions on its enormous potential to increase sales. In its recent market analysis, the company GFT predicts the mobile payment transaction volume to surpass 1 trillion U.S. dollars globally in 2019. That's quite a big pie that Germany apparently doesn't want a piece of.
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