Digital Marketing

New mobile opportunities in digital marketing

Retail is able to achieve more and more, particularly by reaching younger consumers via cell- and smartphones. That’s why applications – so-called apps – for the new mobile gadgets played a very big role at the EuroCIS. Yet also in existing online-shops and stores, many processes can be improved with new software. Here is a foray into digital marketing.

Interview with Regula Turtschi, Managing Director Hof3

Hof3 from Switzerland occupied its first stand at a trade fair at the EuroShop 2011. With a software partner, the company that was founded in 1997 develops the Keryx products for interactive information- and management systems for the digital signage sector since 2008. The kickoff was an electronic pedestrian navigation system in Biel (Bienne), the largest bilingual town in Switzerland.

Interview with Hannes Rambold, CEO MobiMedia Group

Customer Relationship Management (CRM) is not a department in a company, but rather the holistic idea of business management that’s based on customer value. Based on this maxim, Hannes Rambold asks for software that’s used for customer relationship management at any time to present the correct fact analysis without search time. Only if it’s easy to use, will it also be accepted by users. According to Rambold, the industry asks more and more for special retail portals for CRM via the Internet.