Dossier: POS-Marketing

Overview: Dossier: POS-Marketing

Multisensual marketing

01/01/2016

Brick and mortar retail has a big plus for customers: by reaching all their senses to create a lively shopping event.
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© panthermedia.net/dolgachov

Personnel management in retail

01/10/2015

eCommerce is becoming increasingly important and the customers are informed as never before. The sales staff in the store will, however, continue to be an increasingly important resource for retailers, because a competent personal consultation at the store is still crucial for the shopping experience. Therefore personnel management has a central role for the sales success at the POS.
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Mobile Marketing

03/11/2014

Today, almost 50 percent of cell phone users in Germany already have a Smartphone – and the number of tablet users is also growing. There is no other channel where retail is able to reach the user as directly as via his or her mobile device. Nevertheless, many retailers are still unsure on how to best appeal to their customers. One thing is clear however: those, who don’t focus on mobile devices, miss opportunities.
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© HeineMack GmbH

Experience gastronomy - a must for retailers

01/08/2015

Retailers who offer their customers the possibility of having a snack while they are shopping backed the right horse. Therefore, our Topic deals with those who are doing it right.
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© ECC Köln

Customer Service at the PoS

01/07/2014

Almost half of all customers today attach great importance to the availability of digital services at the POS and also use them regularly. Retailers that offer this option prevent customers from defecting to the competition.
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© panthermedia.net/

Digital Merchandising: Static Is So Yesterday

01/02/2014

The eyes lust for more and technology makes it happen: digital signage provides an almost infinite pool of presentation types for advertising managers. In a time when multichannel retailing has become the workhorse, these types of advertising can also be linked and contents updated at the touch of a button.
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© Valuephone

In-Store Mobile Applications – The Road to a New Shopping Experience?

01/08/2013

Despite general concerns by retailers, it turns out that the success of e-commerce does not mean the end of traditional retail stores. In fact, the new channel also helps to increase sales in brick and mortar businesses. This only works though when retailers intelligently link the channels together.
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Displays as a design feature

01/07/2011

Brushed steel, display column slightly curved, touchscreen or color screen – done. Many kiosk terminals look the same. Does retail want the uniform look when it comes to digital signage? Which alternative solutions are there in digital signage? And can you really score with customers with these? We have taken a look and asked around.
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Digital Signage

01/11/2010

Digital Signage is an emerging medium. Providers were expecting the big boom for the advertising monitors at the Point of Sale. After the first test installations, the large breakthrough was missing, because investment costs are high and the operation expensive. And then the financial crises hit the world on top of it. Now the economy is growing once again and so is the hope...
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© panthermedia.net/dolgachov

KOPIE VON: Personnel management in retail

01/10/2015

eCommerce is becoming increasingly important and the customers are informed as never before. The sales staff in the store will, however, continue to be an increasingly important resource for retailers, because a competent personal consultation at the store is still crucial for the shopping experience. Therefore personnel management has a central role for the sales success at the POS.
Read more