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Gastronomic offerings increase customer loyalty


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Offering a unique shopping experience is the best way for retailers to increase customer loyalty. The feel-good factor is essential here - and retailers can significantly increase it with gastronomic offerings.

Read more about gastronomy concepts in retail in our latest newsletter. We have visited in-store-gastronomy pioneer Knauber as well as the innovative rollercoaster restaurants, which are especially popular in shopping centers.

Enjoy reading!
Your team of EuroCIS
www.eurocis.com
Shopping experience with culinary treats
Pots and pans on Rollercoasters
Small food court ‒ big prospects
3 questions to ... Justin Guinn, Software Advice
Free shipping equals more ecommerce sales
Merchants lag behind mobile growth
Consumers are becoming less tolerant of service issues
Digital tools create new shopper journeys
The revelation of the ‘connected customer’
News from the EuroCIS LinkedIn group
Newsletter-Service

Shopping experience with culinary treats

Gastronomy concepts for retail are becoming ever more popular

© beta-web/Schmitz
Eating out, especially during a shopping trip, is increasingly something customers like to do. This offers retailers who also rely on gastronomy concepts a big chance to increase their sales.
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Pots and pans on Rollercoasters

All about rollercoaster restaurants by the HeineMack Gmbh

Kuwait, Abu Dhabi and soon Vienna – the rollercoaster restaurants are a unique theme-based gastronomy concept that is spreading widely. No wonder shopping mall operators are eager to bring this attraction in their venues.
© HeineMack GmbH
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Small food court ‒ big prospects

The longtime gastronomy concept of the Knauber Hobby Market

© beta-web/Mörs
It is among the trailblazers of gastronomy services offered right in the middle of the sales floor - for the past 14 years, the Knauber Freizeitmarkt in Bonn has offered its customers a variety of refreshments at a small bar. EuroCIS.com was on-site to see how this simple, but successful concept works.
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3 questions to ...

... Justin Guinn, Software Advice

EuroCIS.com has talked to Justin Guinn, retail market researcher at POS systems review site Software Advice and author of a new guide for small businesses looking for POS solutions.
© Software Advice
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Free shipping equals more ecommerce sales

News

© TrueShip
TrueShip has released a new guide that highlights nine different ecommerce stores that are selling more items due to their free shipping amenity. The guide serves to cover e-retailers that use free shipping to decrease shopping cart abandonment rates.

Merchants lag behind mobile growth

News

As the mobile commerce channel continues to surge, a new study finds that merchants are not keeping pace with growth when it comes to fraud and mobile payment adoption. “The data shows that the industry as a whole is further behind on mobile adoption and fraud protection than they were a year ago” says Don Bush, vice president of marketing at Kount.
© Kount Inc.
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Consumers are becoming less tolerant of service issues

News

© JDA
Almost half (47 percent) of UK adults online admitted to problems with online orders in the last 12 months. Of those shoppers who had experienced problems, nearly half (46 percent) reported late deliveries. 40 percent stated they had received a missed delivery card despite being at home while 30 percent said they never actually received their goods.
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Digital tools create new shopper journeys

News

Epsilon has released findings from its Digital Shopping Tool Impact Study 2015. The research reveals a noticeable shift towards mobile and social digital tools that is changing the very nature of the shopping process.
© Epsilon Data Management, LLC
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The revelation of the ‘connected customer’

News

© John Lewis Partnership
Connected customers are no longer a rare breed says Paul Coby, CIO at UK retail group the John Lewis Partnership. Around two-thirds of John Lewis and Waitrose customers now shop this way.
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"How to appeal to the four shopper types"

News from the EuroCIS LinkedIn group

© LinkedIn Corporation 2013
When selling to people, you will always come across four types of shoppers. At least this is what Markus Linder, Co-Founder & CEO at Smart Information Systems, thinks. In our LinkedIn group, he has shared an interesting infographic on the topic of customer types.
See the post here
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