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Customer communication becomes digital


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Simple cardboard signs and stands are no longer enough. To successfully get in contact with customers today and arouse their interest, retailers should rely on digital solutions in the store.

Read what can be done with digital screens, shop windows, and information terminals in the store and how digital solutions support sales promotion in our current focus topic.

Enjoy reading!
Your team of EuroCIS
www.eurocis.com
New ways to improve customer communication
Interview with Frieder Hansen, Pyramid Computer GmbH
Store windows as customer magnets
C-star 2016 with Retail Technology Village
Formula to retail omnichannel success
Generation Consumer has arrived
Topshop leading in fashion omni-channel
Do not give up on the mobile channel
EAS system ideal for convenience stores
News from the EuroCIS LinkedIn group
Newsletter-Service

New ways to improve customer communication

Digital media at the POS are becoming increasingly popular

© NEXGEN smart instore
Customer communication is increasingly influenced by digital media at the store. Whether this happens on a large flat screen or on a small display at the checkout – in-store digital media provide retail with a large variety of opportunities to directly address the customer.
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"In-store terminals facilitate a virtual expansion of the sales floor"

Interview with Frieder Hansen, Pyramid Computer GmbH

Frieder Hansen, CEO of Pyramid Computer GmbH, is an in-store terminal expert. In this interview, he explains what prerequisites these types of terminals need to meet today and how the connection between brick-and-mortar and online stores can be best realized.
© beta-web/Stöter
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Using store windows effectively as customer magnets

Changing passers-by into paying customers with the right design

© L+T
It has only been recently that retailers pay increased attention to their store windows. By now, they realize that they can use them specifically as a means of communication to attract customers. Changeable and interactive design elements that can turn the store window into a customer magnet and calling card of a company are right on trend.
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EuroShop 2017: Retuned for your success

With seven themed dimensions

© Messe Düsseldorf GmbH
Click here for more information and the brand new trailer

C-star 2016 with Retail Technology Village

Trade Fair News

A new special area at C-star 2016 will be the Retail Technology Village. Modelled after the EuroCIS in Düsseldorf, the Village is a response to the fast-growing demand for state-of-the-art technology especially for the retail market.
© Messe Düsseldorf GmbH
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5-point formula to retail omnichannel success

News

© Retail Pro International
With advances in retail technology, omnichannel is now more than just talk. While the terms of omnichannel offerings will vary between companies, successful omnichannel strategies all include 5 fundamental pieces – the fail-proof omnichannel formula.
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Generation Consumer has arrived

News

Roll over millennials and pack your bags Gen X, there is a new kid in town: Generation Consumer has arrived! This is one of the key findings of a major research project into the online shopping preferences across the UK conducted by Tryzens, a provider of digital commerce and retail managed service solutions.
© Tryzens
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Topshop takes the top spot in fashion omni-channel survey

News

© Kurt Salmon
Topshop is the best omni-channel fashion retailer according to results of a survey by Kurt Salmon to find out how well businesses are performing across multiple channels. But according to Siobhan Gehin, Kurt Salmon Partner, not one retailer demonstrated best practice across all customer touch points.
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Do not give up on the mobile channel

News

A mobile optimised website is no longer simply a box to be ticked, it is a channel to be tested, optimised and improved. Ampersand conducted research into the mobile web capabilities of 150+ high street retailers in the UK.
© Ampersand
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EAS system ideal for convenience stores

Exhibitor News

© Checkpoint Systems
Checkpoint Systems electronic article surveillance (EAS) solution "Classic N10", which is designed primarily for convenience stores, features a smaller, flexible antenna that places a premium on floor space, while reducing shrink, improving on-shelf availability and enabling the open display of merchandise.

"Top must-haves for your new POS system: Interoperability"

News from the EuroCIS LinkedIn group

© LinkedIn Corporation 2013
In her post, Kerry Nelson, Vice President Marketing at Starmount, shares an artcile from her company's blog. Different collegagues periodically write about the different requirements of a new POS system there.
See the post here
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Portal editorial team: beta-web GmbH/ iXtenso.com
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