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Marketing must address all senses


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To be able to compete with eCommerce, brick-and-mortar retail has to remember its own strengths. And those clearly lie in the creation of a unique shopping experience, which does not exist online in this form.

How brick-and-mortar retail can adress all the senses of the customer with its marketing is explained by three industry experts in our current focus topic.

Enjoy reading!
Your team of EuroCIS
www.eurocis.com
Experiencing and testing with all senses
Interview with Professor Monika Imschloß
Interview with Hannes Bäuerle, raumProbe
reta 2016: Ceremony during EuroCIS
3 questions to ... Volker Steinle, Adyen
Coupons - Personalisation goes hyper
EuroCIS skyrockets into 2016!
Brands are failing at personalization
Shoppers avoid a store with long queues
Power Picking improves efficiency
Plan your visit to EuroCIS!
Newsletter-Service

Experiencing and testing with all senses

What brick-and-mortar stores do better than online retailers

© vivobarefoot
Getting to test products directly in the store is a real advantage brick-and-mortar businesses have over online retailers. All of our senses become a part of the purchase decision in this case. Creating an experience can range from very simple settings all the way to gigantic backdrops.
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"Guiding the buying decision process sensibly"

Interview with Professor Monika Imschloß, University of Cologne

For retailers, these insights could mean brand-new kinds of targeted sales promotion at the POS: our perception on how things feel to us can change depending on what type of music we listen to, according to psychologist Professor Monika Imschloß of the University of Cologne.
© privat
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"Material gets to tell a story"

Interview with Hannes Bäuerle, raumProbe

© Raumprobe
Retailers have many choices when they design their stores. The large variety of materials ranging from wood to concrete and the endless options of colors and shape of design elements are hard to fathom. And what exactly is the latest trend? Interior designer Hannes Bäuerle has an amazing overview.
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retail technology awards europe 2016

Award ceremony during EuroCIS 2016

At an evening gala as part of EuroCIS, EHI Retail Institute will distinguish the winners of the retail technology awards europe (reta) for the 9th time. The winners will receive the award for their exceptional IT solutions - and the other events in the supporting program of EuroCIS are also impressive.
Source: EHI Retail Institute
More information on the reta 2016 and the supporting program of EuroCIS 2016

EuroShop 2017: Retuned for your success

With seven themed dimensions

© Messe Düsseldorf GmbH
Click here for more information and the brand new trailer

3 questions to ...

... Volker Steinle, Adyen

Why the topic payment is so important for the successful implementation of omnichannel applications, explains Volker Steinle, Country Manager Germany at Adyen.
© Adyen
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Coupons - Personalisation goes hyper

News

© Juniper Research
A new study from Juniper Research comprises an essential guide to digital couponing and loyalty space. It provides a full analysis of the various mobile and online mechanisms used for coupon distribution and redemption.
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How mobile customer engagement is reinventing brick and mortar retail

Advertisement

© Wincor Nixdorf
Faster, more convenient and personal shopping experiences – that is expected from retailers today. Consumer journey driven mobility solutions that empower, engage and enable customers as well as store staff result in satisfying transactions and build loyalty. – Discover how it works: download your free IDC whitepaper copy and see live demos at Wincor Nixdorf’s EuroCIS booth (hall 9, booth C26).

EuroCIS skyrockets into 2016!

Trade Fair News

EuroCIS makes a real rocket launch into the new year. At EuroCIS 2016, amazing 380 international exhibitors will present the newest solutions all about retail technology on more than 10,500 sqm net space.
© Messe Düsseldorf GmbH
Source: Messe Düsseldorf GmbH
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Study reveals brands are failing at personalization

News

© hybris
hybris has announced the findings of an October 2015 commissioned study conducted by Forrester Consulting. The study uncovers a distinct gap between consumers’ expectations of personalized marketing and what marketers are actually delivering.
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Shoppers avoid a store with long queues

News

A survey of 2,000 UK consumers reveals the full extent of consumer frustration, with 70% of respondents saying they are unlikely to return to a store if they have to wait for a long time on just one occasion. More than a third (38%) said they have given up trying to make a purchase because of long queues.
© Box Technologies
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Power Picking improves efficiency

Exhibitor News

© NCR
NCR Power Picking helps retailers’ associates to shop for a customer order, leveraging store level inventory and importing the same decision-making preferences that the customer would otherwise make for themselves, such as perishability dates or the ripeness of produce, through e-commerce applications.
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Plan your visit to EuroCIS!

Find out about tickets, exhibitors & products, events and incoming services!
To get in contact with us, please mail to redaktion@EuroCIS.com

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The next EuroCIS will be held from 23 - 25 February 2016 in Düsseldorf.

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Portal editorial team: beta-web GmbH/ iXtenso.com
Newspartner: EHI, beta-web GmbH/ iXtenso.com
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