Exhibitor Responses to EuroShop 2017:

This article is available in the following languages:

Akin Nalça and Alp Gümüs, Founder and Managing Partner at Burkhardt Leitner Modular Spaces GmbH Istanbul/Stuttgart:

“For the burkhardt leitner brand our appearance at the fair was a great success. We had many international visitors. Under the newly founded firm Burkhardt Leitner Modular Spaces GmbH we continue to offer Burkhardt Leitner’s classic systems, but for the first time now we presented new solutions with our dynamic design team. What we particularly liked: right in time for EuroShop we already received several design awards for our new exhibition system pon media, including the 2017 iF Design Award. So this year’s EuroShop was a good start in every sense!”

Dr. Wolfram Krause, dlv -Netzwerk Ladenbau:

“Footfall at the dlv stand was certainly very good. Visitors attached great importance to innovations, be this in terms of materials or digital solutions. Especially among exhibitors featuring for the first time at EuroShop feedback was very positive. This confirms our impression that visitors are increasingly in search of new products and suppliers.”

Jan Kalbfleisch Managing Director of FAMAB:

“FAMAB members are satisfied with this year’s EuroShop and are delighted with how well the trade fair went. This was the verdict of a short survey among the exhibiting member firms. Receiving multiple praise here was not only FAMAB’s open stand concept visible from a distance but also the quality of the Expo & Event Forum and the informative tours around the trade fair. Furthermore, in many discussions it was possible to demonstrate the performance of our sector to the trade audience.”

Andreas Gesswein, Management, Genesis Display:

“EuroShop 2017 was a great trade fair with an unexpectedly high number of quality visitors who very much liked our open, light-filled and emotionally charged stand. Visitors understood and absorbed the positive message in retail. In addition, GENESIS also showcased new visual merchandising planning software that caused quite a stir. All in all, GENESIS was able to send out positive signals. All expectations were exceeded.”

Dominic Schulz, IBM Germany, Director of Sales, Retail and Consumer Goods Industry Division:

“Discover the world of retail with Watson. Find out today what the customers of tomorrow want" was the motto of IBM’s appearance at this year’s EuroShop. Here we continue the journey into the "cognitive future" and can, in ever more application scenarios, improve the customer journey and customer service. Generating huge interest was our digital shop window that, amongst other things, focuses on smart image recognition and builds upon IBM Watson. What we noticed overall was that due to the continuing digitalisation in retail interest particularly in areas like the Internet of Things (Connected Store), Blockchain (Traceability) and smart Chatbots (shopping advisors) is rising. EuroShop is the ideal platform to generate enthusiasm about our retail solutions among both the national and international trade audience.”

Uta Goretzki, Executive Director, IFES:

“EuroShop lived up to its role as the leading international fair in the sector one hundred percent. For IFES it was the expected regular meetup. The Global Village was a well-attended meeting point.”

Avner Israeli, CEO at Massivit 3D:

“As we anticipated, EuroShop has proven to be a fantastic show for us in terms of visitor interest and its ability to raise awareness of how our market-leading, large-format 3D printing is transforming retail and advertising applications as well as exhibition design. With its capability to inject a new level of creativity into existing projects, we are excited to see how retailers will elevate their high-level marketing, advertising and store design projects into interactive campaigns using 3D printing.”

Xenia Giese, Industry Solution Executive Retail & Consumer Goods,

Microsoft Germany:

“Overall for us EuroShop was very successful! All relevant German customers plus many international customers from Europe and North and South America used EuroShop to visit our stand. The showcases generating the greatest interest were the Shelfie Robot and all IoT-based showcases both in terms of customers (interactive shop window, in-store media) and operationally (cool chain monitoring, LED indoor positioning, 360 Fotomation).”

Stefan Clemens, Area Sales Leader in the Retail Division of NCR in Germany, Austria, Switzerland and the BENELUX: 

“EuroShop presented a vast range of themes in IT and beyond. Nevertheless, IT is a central theme and we were therefore able to post record visitor numbers. Retailers recognise the need to invest in IT to meet their customers’ demands and hold their own against the competition. Conversations focused on innovation in customer interaction and, in particular, topics like branch transformation, digitalisation and unified commerce.”

Hermann Bohse, Management at Oktalite Lichttechnik GmbH:
“We are very satisfied with the response to our appearance at this year’s EuroShop. Visitors primarily showed a strong interest in the services that are possible with smart lighting systems. These include heat mapping, tracking of customer flows, predictive maintenance of lighting systems and, obviously, the future theme of human centric lighting. The results of our study “HCL for Retail” show the added value of biodynamic lighting concepts for retail. Our virtual HCL tour around the shopping universes of EDEKA and Hellner Moden went down very well. Our verdict: custom lighting solutions are the future.”

Hans Bruder, Managing Director at OSPI GmbH:

“For OCTANORM EuroShop was once again an absolute trade fair highlight and we were very satisfied with the flow of visitors to our trade fair stand. EuroShop was again very international and both ourselves and our licensees present were able to forge interesting contacts.”

Klaus Schwitzke, Managing Partner at Schwitzke GmbH: 

"Response at our stand was indeed positive. Visitor footfall was very high and we were able to hold numerous discussions and make good contacts with a very international audience. Overall, we are very satisfied with how the fair went.”

Statement by Christoph von Lingen, Country Sales Leader for Retail Solutions at Toshiba:

“In future, customers will still frequently and gladly want to buy from branches as retailers are now opening their doors ever wider to digital applications. This was shown in many discussions we held at the Toshiba trade fair stand about the integration of the online world into physical retail. IT decision-makers are very specifically interested in their customers being able to gather information on products interactively in their stores, access expert advice by sales assistants, select the right option and complete their purchases quickly and smoothly. At EuroShop we particularly value the opportunity it gives us to discuss our complete solutions with customers from throughout Europe. Though this year we were also able to welcome retailers from South America, New Zealand and other countries. And for German retailers a visit is already almost self-evident.”

Dr. Frank Schmidt, CEO of Viessmann Division Kühlsysteme:

“We presented our product innovations under the heading “Fresh meets Efficient” featuring innovative refrigeration solutions for the future for the five areas “Supermarket”, “Discounter”, “Convenience Store”, “Online” as well as “Energy Systems” and held many interesting discussions. Once again this year EuroShop proved an excellent platform for exchange between manufacturers and customers. Meeting with very great interest – also particularly in the media – is our cooperation project with ALDI Nord “ESyCool green” which we presented jointly. This is an innovative combined heating and refrigeration system that can make a sales outlet virtually energy self-sufficient.”

Joachim Ostendorf, Managing Director at VKF Renzel:

“The trade fair more than met our expectations. Now more than ever lighting plays a major role in promoting sales since people react to light. One current innovation is using light on and in the sales shelf itself. Here we take advantage of the fact that light draws people’s gaze and at the same time attracts attention. This is what decides whether a product is sold or not. Lighting close to the product is much more efficient than lighting in the ceiling or on the walls. This focus will gain ever increasing attention in the coming years. Using the latest LED technology here helps to keep energy consumption low and manageable.”

Jürgen Frank, Head of Marketing and Product Management, Wanzl:

“As exhibitors we were more than satisfied with EuroShop 2017 – especially with the overwhelming response to “wanzl connect” which physical retailers will be able to use in future to perfectly control their in-branch operations and create customer ties thanks to App components. Though the many innovations in the Shop Solutions segment and the various themed worlds presented also went down well with the daily several thousand visitors to our stand, as did our new plastic shopping trolley Salsa.”

Dr. Matthias Schmitt, Management of Zentralverband Kälte Klima Wärmepumpen e.V. (ZVKKW):

“The ECOpark has significantly developed since the last edition of EuroShop. Smaller companies and, in part, also start-ups took the opportunity to introduce themselves and forge new contacts here. And they were all very satisfied with their participation. The ECO Forum on current themes like energy management in retail, integrated systems with natural refrigerants, modern monitoring, energy labelling and smart branches attracted numerous visitors and offered the chance to hold discussions. An all-round very successful event.”

Press Contact: Dr. Cornelia Jokisch, Tanja Karl
Tel.: +49 (0)211/4560-998/-999, Fax: +49 (0)211/4560-8548
Email: JokischC@messe-duesseldorf.de, KarlT@messe-duesseldorf.de

March 2017

Press office

Cornelia Jokisch
(Referent)
Tel.: +49 (0)211 4560-998
Fax: +49 (0)211 4560-87998
JokischC@messe-duesseldorf.de

Tanja Karl
(Assistenz)
Tel.: +49 (0)211 4560-999
Fax: +49 (0)211 4560-87999
KarlT@messe-duesseldorf.de

We would appreciate a sample copy of any reprints.