In-Store Mobile Applications – The Road to a New Shopping Experience?

In-Store Mobile Applications – The Road to a New Shopping Experience?

© Valuephone
Despite general concerns by retailers, it turns out that the success of e-commerce does not mean the end of traditional retail stores. In fact, the new channel also helps to increase sales in brick and mortar businesses. This only works though when retailers intelligently link the channels together.

Interview with Jürgen Berens von Rautenfeld, CEO of Online Software AG

© Online Software AG
eCommerce is putting brick and mortar retailers under increasing pressure today. But this also leads to the development of new, innovative ideas that attract the customers and drive them back into the store by offering them an added value. In our current interview, Jürgen Berens von Rautenfeld, CEO and President of Online Software AG, explains which benefits digital marketing solutions offer and how you can even advertise convincingly for dairy products with a digital solution.

Intervew with Sven Tollmien, Director Innovation Services at TrendONE GmbH

© TrendONE
Mobile devices create a new type of connection between customer and retailer. Both sides can access information and sales offers at anytime and anywhere. In our current interview, Sven Tollmien, Director Innovation Services with the trend analysis specialists at TrendONE, explains why current solutions enable an increase in customer retention and new services in the store as well as how it benefits retailers if their customers take advantage of these offers.