In your opinion, does the Area generally reflect multichannel development?
Absolutely. These days, you can no longer do without multichannel solutions. The development is simply progressing too quickly for this. Customers want a consistent shopping experience. The retailer has to rise to this challenge – this begins with baby steps. Oftentimes however, it still happens that even though you offer a little bit of everything, the overall concept is still not coherent.
This yields the potential for the concepts that are being introduced at the EuroCIS. You can use them to present stringent solutions for linking the channels.
The Multichannel Area will become increasingly important at the EuroCIS. To me, the EuroCIS is the only trade fair where this subject has this kind of strong reason to exist.