What types of advertising still work at the POS system today? More than ever, retailers need to ask themselves this question. After all, even if customers can still be approached by using classic advertising techniques, it’s unclear which form of advertising actually resonates with customers and achieves the desired effect.
Due to the constant inundation of advertising modern man is subjected to in the areas of print, TV and Internet, many customers are experiencing a certain advertising fatigue. It’s high time for new concepts that might interest customers in products and services.
The term “interactive” is the key word in this case because modern advertising should not just appeal to customers but ideally also actively include them. After all, the mere number of distractions and stimuli customers are confronted with today makes it hard to get their attention and gain their loyalty.