Under the large photo wall are two sitting areas covered with black leather on dark furniture in wood design that transition seamlessly towards the floor. Right next to this lounge are magazines for browsing.
This area clearly illustrates: customers are invited to hang out here and take in the design impressions. The main goal is not to quickly sell as many products as possible but rather to focus on customer loyalty to the brand, the products, and the experience thanks to the digital elements. The friendly staff does not rush and lets customers explore the space at their leisure. The effect is an interactive showroom. The way design and digital elements are interlinked in this store make it easy to imagine that more and more stores will follow this trend and move in this direction in the future to create an impressive and memorable shopping experience for customers.