Article POCO uses ESLs: digital price tags benefit customers and employees Digital price tag or electronic shelf label (ESL) technology has improved considerably, especially in the area of visual display. Recently furniture discounter Poco has started to use ESL systems. Read more
Interview Lokaso Siegen effectively strengthens the regional retail sector Local commerce approaches are a dime a dozen these days. Yet none of them are effective enough. Patrick Schulte of billiton is someone who has recognized this and created Lokaso, a new system that puts the focus back on regional products. Read more
Article An overview of five local commerce models E-commerce makes things hard for brick-and-mortar retailers. To improve the customer churn rate, various local commerce approaches have been developed. But do online marketplaces really strength local retail market? Read more
Interview "Customer reviews are pure gold" Manufacturers can support retailers with content: Interview with Dr. Thomas Salditt, Head of Digital Business Enabling at BSH Hausgeräte GmbH. Read more
Article Geomarketing opens up new opportunities for the retail sector At this point, geomarketing can do more than just let you know where your customers are located. Digitization makes it possible. Read more
Industry-News
Article New coupon standard enables real-time analysis and online validation New couponing standard will drive use of mobile coupons with a serial number. Read more
Article adidas in London: A flagship store in the digital age A flagship store like no other. The hip sneakers in London’s adidas store are downright being celebrated. The digital applications show what the future may bring. Read more
Interview Pay by using your fingerprint: growing interest in biometric payment systems

The interest in biometric payment systems is growing. Today, many users already unlock their smartphones or laptops using their fingerprint.

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Interview Engage with your customers – faster and individual service via Messenger We had a closer look on the topic "conversational commerce" and talked to Caroline Langer, International Marketing Manager at iAdvize, to get to know what degree messenger services are changing online communication between customers and retailers. Read more
Article E-Commerce: First class logistics for fast growing pure player ATP, Auto-Teile-Poellath GmbH, an online retailer for automotive parts, has implemented an innovative and modular E-Commerce solution with the general logistics contractor, WITRON Logistik + Informatik GmbH.  Read more
Artikel Conversational Commerce: Messenger Apps are the new sales channels Retailers want to reach their customers where they are – on the social web. In times of social media omnipresence, these are primarily messenger services. They don’t just lend themselves for customer service inquiries but also offer the option to purchase products and provide services. Read more
Interview Identifying purchase intentions: market basket analysis for brick-and-mortar retailers Bernhard Webler explains how sales receipt data can reveal more about consumer purchase behavior. Read more
Report Digital processes reduce the cost of cash Cash remains the favorite payment method of Germans for now, but it comes at a price. The cost of handling cash and security in cash cycle management can be optimized with digital solutions. Read more
Interview Coupons "to go" – acquiring and retaining customers with mobile couponing Retailers have been aware of the advantages of coupons for years. At this point, digital strategies prevail in this area and mobile couponing is on the rise. Coupons are delivered straight to the smartphone and can be directly redeemed at the POS. Read more
Case Study Booths specialty supermarket with new supply chain management By using the supply chain management software, Booths reduced food spoilage by ten percent and even twenty percent in the refrigerated food category. Read more
Report Of live chats and artificially intelligent search engines Man or machine: who would you like to get advice from? That probably depends on the way you are being approached. Read more
Article When your front door guards the beer crates When beverage supplier "Trinkkiste" from Berlin delivers its products, it is not bound to set times. A patented locking system that can chain the beverage crates to the door makes all of this possible. The online pure player also developed a software for its web store that permits flexible ordering. Read more
Article National payment procedures put to the test The politically driven revision of electronic payment transactions prompts action in the German payment market: national payment procedures increasingly compete against international payment services and new, contactless payment options.

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Dossier

Multi-Channel
"Multi-Channel" for the retail branche, covers various aspects. Find insights in topics like Multi-Channel-Marketing, Multi-Channel Solutions, Mobile Interaction, E-Commerce or Digital Marketing. Read more
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Industry-News

Millions of grocery shops plan to increase their virtual shopping over next six months
The internet is quickly becoming the virtual grocery store for many U.S. consumers with 52 million currently grocery shopping online. According to the NPD report, 20 million consumers who are current, lapsed, or new to online grocery shopping plan to increase their virtual shopping for foods and beverages over the next six months. Read more

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