Retail and manufacturers need a common strategy

Interview with Andreas Bauer, CPO of 004 GmbH

Photo: Andreas Bauer; copyright: 004 GmbH

Andreas Bauer: "In the foreseeable future, distributing your own products directly online will become the standard and crucial for manufacturers."

09/01/2015

Graphic: Maturity level of manufacturers in eCommerce broken down to product fields; copyright: ECC Köln

Maturity level of manufacturers in eCommerce broken down to product fields.