"The added benefit of mobile payment lies in embedding the payment process into the overall shopping experience"

Interview with Rakuten CSO Erik Meierhoff

07/01/2015

Picture: Erik Meierhoff; copyright: Rakuten Deutschland GmbH

Erik Meierhoff: "When we talk about cross-channel shopping, the mobile touchpoint is already essential today." © Rakuten Deutschland GmbH

Picture: eReader; copyright: Rakuten Deutschland GmbH

At the "Rakuten Cafe" in Tokyo, the customer can drink his coffee, read the daily papers free on his eReader, even take out an insurance policy, and manage his bank account. © Rakuten Deutschland GmbH

Graphic: Rakuten ecosystem; copyright: Rakuten Deutschland GmbH

The topic of payment is seamlessly embedded into the overall experience in the Rakuten ecosystem. © Rakuten Deutschland GmbH