"Only a powerful network infrastructure makes omnichannel retailing possible"

Interview with Christian Schallenberg, CTO, Lancom Systems GmbH

01/06/2015

Picture: Christian Schallenberg; copyright: beta-web/Stöter

Christian Schallenberg: "The future of brick-and-mortar retail lies in a strategic connection between retail stores, electronic processes and digital technologies". © beta-web/Stöter

Picture: Access Point E-Serice von Lancom; copyright: Lancom Systems GmbH

The integration of all wireless technologies in one device allows the range of applications required for omni-channel commerce. © Lancom Systems GmbH

Picture: Christian Schallenberg (l.) and Thomas Friedl, CEO of REWE Systems (mi.) receive the award; copyright: EHI Retail Institute

reta 2015: Christian Schallenberg (l.) and Thomas Friedl, CEO of REWE Systems (mi.) receive the award. © EHI Retail Institute