"We already had a great experience with video analysis"

Interview with Andre Hanekamp, General Manager of EDEKA Lustfeld, and Ralph Siegfried, Consultant Business Development Retail at Axis Communications

04/01/2015

Picture: EuroCIS editor Daniel Stöter (r.) speaking to Ralph Siegfried (l.) and Andre Hanekamp (mi.); copyright: beta-web/Schmitz

EuroCIS editor Daniel Stöter (r.) speaking to Ralph Siegfried (l.) and Andre Hanekamp (mi.). © beta-web/Schmitz

Picture: monitoring screen; copyright: beta-web/Schmitz

The "usual suspects", especially spirits, drugs and cosmetics and the Tchibo display are specifically monitored. © beta-web/Schmitz

Picture: camera installed at the ceiling; copyright: beta-web/Schmitz

There are 39 model M3005 full HD cameras installed in the market, which were specifically developed for the retail industry. © beta-web/Schmitz

Picture: monitor in the entrance area; copyright: beta-web/Schmitz

One option to achieve an additional benefit through video technology is the monitor in the entrance area - for example with an additional digital signage function. © beta-web/Schmitz

Picture: Video analysis; copyright: beta-web/Schmitz

Video analysis is being utilized in the form of cross line detection in the entrance area of the store. © beta-web/Schmitz