"Many touchpoints increase customer loyalty"

Interview with Roland Fesenmayr, CEO of OXID eSales AG

06/01/2015

Picture: Roland Fesenmayr; copyright: OXID eSales AG

"To utilize all omnichannel options, all channels need to be connected by a comprehensive management structure", says Roland Fesenmayr. © OXID eSales AG

Graphic: OXID eShop POS; copyright: OXID eSales AG

OXID eShop POS as a touchpoint builds a bridge between store, web and mobile. © OXID eSales AG

Graphic: OXID eShop POS in use at "Emmas Enkel"; copyright: OXID eSales AG

OXID eShop POS in use at "Emmas Enkel". With natural gestures, the customer is able to intuitively navigate through the product range. © OXID eSales AG