The digitization of retail makes it possible to connect multiple interfaces and facilitate seamless processes. Johannes Rambold, CEO of MobiMediaGroup delivers insights into the information handling of retailer’s collections.
MobiMedia focuses extensively on order management and planning. Thanks to multiple sales channels, it has become increasingly important to keep track of all channels of distribution. This is also why we always add planning, CRM and PIM integrated modules to a B2B platform. We collect product information from the design, sales, marketing and product management sectors. This information is filtered in each supported process and presented separately.
Retailers now obtain complete information about the collection as well as the design of the marketing media. Retailers customize their workbooks during the purchasing process. They are then able to communicate their purchase with illustrations and complement their presentation tools with the latest marketing content even when the merchandise is delivered. All they have to do is click on the supplier’s website. This ensures that retailers can also set up their fashion communication with custom content without much effort.
The core of digital media presentations is relevant content. Organizing and providing it is often still the biggest challenge for retailers today. Is there an easier way to do this?
Fashion information is always personalized. General marketing materials don’t help in this case. A B2B platform between manufacturer and retailer must definitely be customized. This is the only way we can prevent a store from advertising merchandise that is not available at the store. That’s why we create a digital lookbook for the retail sector, which exclusively shows products that are displayed in the store.
At EuroCIS, we will be presenting a concept for planning retail marketing strategies as an addition to our retail planning solutions. This means visual planning on a tablet for the buyer, allowing him/her to visually design sales areas during the season by including additional orders and the design of all customer communication tools. Procurement planning, marketing planning, and product image management all in one digital mobile tool.
EuroCIS is right around the corner. Are you getting excited?
We look forward to seeing our customers’ reaction to our new ideas. Once again, we have set up an ice palace at our booth and expect a cool trade fair.