Addressing each customer individually

Benefits and risks of big data in retail

Picture: Big Data; copyright: panthermedia.net/weerapat kiatdumrong

© panthermedia.net/weerapat kiatdumrong

05/04/2015

Picture: Daniel Simon; copyright: Quadress GmbH

„Big Data does not mean Big Brother“ says dialogue marketing expert Daniel Simon. © Quadress GmbH