30/08/2017The digitization of the POS has finally reached the DIY sector. The Knauber Freizeitmärkte have also recognized this great potential and furnished their stores nationwide with digital signage columns and tablets. Products that are not available offline are ordered online from the vendor right at the store.
14/08/2017Shoppable content is a fairly recent e-commerce trend, albeit one that is gaining momentum in the fields of fashion, sports, interior design as well as food. Its implementation is technically sophisticated, but what’s most important is the teamwork in the company and a good, target audience specific concept.
09/08/2017Touchscreens, open display behind the counter and digital consultation counters: A look inside the Rathausapotheke (English: Rathaus Pharmacy) at the HUMA shopping center in St. Augustin raises the bar when it comes to digital signage. Its goal is to offer customers a special experience and amplify its consulting service.
31/07/2017The European Commission proposes an expansion of the MOSS Scheme to physical products and an additional simplification of cross-border trade.
19/07/2017At what times do guests visit the store and how do they behave? And how does this impact sales? Retailers have to address these issues to optimize the brick-and-mortar shopping experience. To do this, retailers have access to a wide range of technologies on the market that measure customer football and consumer behavior.
10/07/2017EuroShop has shown: the retail sector has become unimaginable without emotionalization and storytelling. More than ever before, the customer journey is like an adventure that appeals to all the different senses. Philipp Nottekämper from ppm planung + projekt management knows how to implement this perfectly. His team was in charge of the new design and concept of the Weber Original Stores.
26/06/2017Sales aids that stimulate the senses of customers are becoming more and more important. Visual marketing alone is no longer enough. Nothing should be left to chance, even when it comes to music. After all, a professional music concept doesn’t just improve the brand experience, it also increases the time customers spend in front of the shop window or in the store.
19/06/2017Until recently, instant payment was a term only known to experts and also had many different types of definitions assigned to it. Ulrich Binnebößel, payment expert at The German Retail Federation (HDE), brings some order to this chaos and gives an overview.
19/06/2017There are many benefits of digital price tags for retailers, especially given the ever more sophisticated solutions. Yet consumer advocates are still skeptical – for fear of price fluctuations. But is this concern justified?
14/06/2017Since the end of April, the s.Oliver Group has applied a digital signage concept in its store at the Ruhrpark Shopping Center in Bochum that emphasizes an innovative sales approach. Nine central locations in the store present digital touchpoints where s.Oliver inspires its customers with product communication and information about brand and service contents.