The world of EuroCIS

Here you will find articles and interviews from the retail technology sector

Photo: Electronic Shel Label; copyright: ctillmann/Messe Düsseldorf

EuroCIS Newsletter

Overview: Articles and interviews

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Graphic: People of different ethnic backgrounds, copyright: panthermedia.net/mustahtar

Psychographic targeting: fostering a personalized online customer approach

31/03/2018

Target audiences are generally identified by sociodemographic factors. Psychographics now broadens the previously applied segmentation and adds two dimensions: the personality and behavior of the consumer. The goal is to deliver targeted and personalized online advertising. That’s why the era of irrelevant banners and other ads might soon be over.
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Photo: ; copyright: JAB ANSTOETZ Group

It’s all about the right fabrics: an industry sector is entering the digital age

20/03/2018

More than ever, today’s interior design industry has a tough time to attract customers to stores. In this interview, Sven-Hendrik Timmermann, Chief Digital Officer at JAB Josef Anstoetz KG, explains how the textile and fabric outfitter uses digital services to help both retail partners and end users to enter a new era of increased transparency and information.
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Photo: Ralf Reich, Head of Continental Europe at Mindtree copyright: Mindtree

Artificial Intelligence: a real opportunity for brick-and-mortar retailers

19/03/2018

Today’s retailers must come up with great ideas to keep up with their online competition. Artificial intelligence (AI) opens up brand-new opportunities in this area. Ralf Reich of Mindtree illustrates why AI is not just a great tool for Internet companies and describes which systems can already be used today.
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Photo: EuroCIS team around the EuroShop logo at the EuroCIS trade fair 2018; copyright: Messe Düsseldorf / ctillmann

EuroCIS 2018 closes with outstanding results

02/03/2018

A multitude of forward-looking innovations fuel retailers’ propensity to invest. Mobile solutions, self scanning, artificial intelligence and virtual reality determine the customer journey today. In this context, EuroCIS 2018 confirms its position as the Leading Trade Fair for Retail Technology.
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Photo: Portrait of Ramesh Shingadia; copyright: Messe Düsseldorf / ctillmann

“Inspirational, educational, aspirational!”

02/03/2018

At EuroCIS 2018, we met with Ramesh Shingadia, director of Londis Southwater. We talked to him about the U.K. retail sector and his experience at this year’s EuroCIS.
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Photo: Portrait of James Lowman; copyright: Messe Düsseldorf / ctillmann

"Abundant, directional, informative!"

02/03/2018

We met with James Lowman, chief executive of the Association of Convenience Stores, at EuroCIS 2018 and asked him about the U.K. retail sector and his experience at this year’s EuroCIS.
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Photo: Smart device scans several barcodes at one time, copyright: Scandit

Smart Devices and Augmented Reality: mobile data capture optimizes barcode scanning

19/02/2018

The German drugstore chain dm recently equipped nearly 25,000 of its employees with smartphones at its stores. Instead of scanning each individual item, employees are now able to interact with an entire product group right at the shelf. The barcodes are processed in real-time. Relevant barcodes are highlighted on the smartphone display thanks to augmented reality.
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Photo: laughing woman in shop; copyright: panthermedia.net/apid

Omnichannel: Engbers Männermode rolls out a new concept

19/02/2018

The men’s clothing store engbers has recently completed the test phase of a new omnichannel solution for its in-store point of sale systems. Now the rollout starts in all 320 stores throughout Germany and Austria. The implementation primarily focused on the user experience of the employees to strengthen and improve their interaction with the customers.
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Photo: hands holding a virtual person ; copyright: panthermedia.net/Jirsak

Unified Commerce: Mapping all processes in real time

15/02/2018

Once it was multichannel, then omnichannel and now unified commerce. With new software options, all the functions of a customer journey are supposed to be apparently invisible and run from a single source. Jean-Marc Thienpont, Managing Director POS Solutions at Adyen explains in an interview why it is important to put oneself into the customer's perspective.
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Photo: Boys playing with water in the bathroom; copyright: Hansgrohe Group

More time for core business thanks to digital asset management

15/01/2018

Marketing managers of international companies juggle a multitude of multimedia content on a daily basis. Content components like images, texts, and videos must be managed correctly and be available on demand. However, it’s a major challenge for companies to control these media assets.
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