Today’s retailers must come up with great ideas to keep up with their online competition. Artificial intelligence (AI) opens up brand-new opportunities in this area. Ralf Reich of Mindtree illustrates why AI is not just a great tool for Internet companies and describes which systems can already be used today.
Customers who visit a store instead of ordering online can reap three benefits at once compared to online retailers: they can look at and try on products on the spot, take them straight home after buying them, and if need be, enjoy face-to-face customer service by talking to a salesperson.
Even in the digitized world, people don’t want to do without this type of direct interaction and shopping experience. Having said that, everyone also knows the advantages that technological progress brought to the online retail business. That’s why retailers can benefit from studying the concepts of Amazon and similar competitors to offer their customers the best experience of both worlds. After all, artificial intelligence, in particular, can just as well be used in stores to benefit both customers and employees.
The intelligent dressing room
Displays in dressing rooms offer a variety of potential uses. They can be used to check whether the preferred clothing item is also available in other sizes or colors. If the desired garment is not available in-store, it can be ordered and directly shipped to the customer’s home. Recently, Intersport in Berlin opened three so-called “Future Stores“, which feature digital dressing rooms in addition to touchscreens and virtual reality.
The dressing room is considered smart if it autonomously makes personalized recommendations for example. Here is one conceivable scenario: a customer authenticates herself with a card or her smartphone. While she is trying on a coat, a matching scarf that fits her taste could be suggested based on purchases she has made in the past.