Volker Giessler manages products in the data warehouse division for European enterprises. He views Teradata as the leading global solutions provider for large data volume analytics. Teradata includes almost three quarters of the global Top 20 commercial enterprises among its customers. In June, the US company with its German subsidiary in Augsburg has completed the acquisition of eCircle from Munich into its Cloud subsidiary Aprimo portfolio. In this interview, Volker Giessler talks about the advantages of Cloud Applications for integrated marketing management.