Retail is able to achieve more and more, particularly by reaching younger consumers via cell- and smartphones. That’s why applications – so-called apps – for the new mobile gadgets played a very big role at the EuroCIS. Yet also in existing online-shops and stores, many processes can be improved with new software. Here is a foray into digital marketing.
Customer Relationship Management (CRM) is not a department in a company, but rather the holistic idea of business management that’s based on customer value. Based on this maxim, Hannes Rambold asks for software that’s used for customer relationship management at any time to present the correct fact analysis without search time. Only if it’s easy to use, will it also be accepted by users. According to Rambold, the industry asks more and more for special retail portals for CRM via the Internet.