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In-store tracking: analyzing customers' behavior


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The retailer who knows everything about his customers in the store has the power to influence his future activities for sales promotion. Therefore, he needs the right technologies for in-store tracking and the knowledge how to use the gathered information to optimize his strategies.

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In-store tracking
Value added tax breaks for online retailers in the EU
Weber Original Stores
Retail Technology News
Newsletter Service

In-store tracking: customer buying behavior analysis ever more precise

… but keep it anonymous and compliant with data protection legislation

Photo: video cam observes customer frequenzy in a shopping center; copyright: panthermedia.net/wdnet
At what times do guests visit the store and how do they behave? And how does this impact sales? Retailers have to address these issues to optimize the brick-and-mortar shopping experience. To do this, retailers have access to a wide range of technologies on the market that measure customer football and consumer behavior.
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Value added tax breaks for online retailers in the EU

The European Commission proposes an expansion of the MOSS Scheme to physical products and an additional simplification of cross-border trade.
Photo: desk with calculator and receipts ; copyright: panthermedie.net/AndreyPopov
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Schaeffler AG and Fraunhofer sign a strategic partnership agreement

Regularly exchanging information about the changes going on in the world and the resulting challenges and opportunities are important elements of the partnership for both parties.
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Bluetooth Beacons Market Analysis 2014-2025

The global bluetooth beacon market size is expected to reach USD 58.7 billion by 2025, according to a new report by Grand View Research.
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Focus on new ways of shopping keeps biggest retailers big

The nation’s largest retailers have held onto their top spots by focusing on value and embracing new ways consumers are shopping, according to the annual Top 100 Retailers list released by the National Retail Federation’s Stores Magazine and Kantar Retail.
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100 Top Supply Chain Projects for 2017

PINC has been nominated by Supply & Demand Chain Executive magazine, the executive's user manual for successful supply and demand chain transformation, as a recipient of an SDCE 100 Award for 2017.
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The smell of barbecue is in the air

Weber Original Stores provide all customers with a personalized grilling experience

Photo: Philipp Nottekämper; copyright: ppm gmbh
Philipp Nottekämper from ppm planung + projekt management knows how to implement instore experience perfectly. His team was in charge of the new design and concept of the Weber Original Stores.
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