Geomarketing opens up new opportunities for the retail sector

Real-time data will play a decisive role in the future

12/01/2016

Microgeographic data: market analysis at the smallest spatial scale

Image: lymbic types ; copyright: microm

© microm

Analyzing buying behavior and product preferences

Filtering big data properly

Image:3D building model from Cologne with consumption focusses; copyright: Nexiga

3D building model from Cologne with consumption focusses: Centers of consumption, described through the consumption focus index, are not individual stores but densified spatial areas.; © Nexiga

Utilizing customer insights for different types of advertising

Real-time data will play a decisive role in the future