Embrace the change – that is one maxim of internet giant Alibaba. Change also means adapting to the wants and needs of customers. In this interview, Karl Wehner, Managing Director at the Alibaba Group, explains why the company is going to increasingly focus on merging online and offline retail in the Chinese market in the future.
At what times do guests visit the store and how do they behave? And how does this impact sales? Retailers have to address these issues to optimize the brick-and-mortar shopping experience. To do this, retailers have access to a wide range of technologies on the market that measure customer football and consumer behavior.