Digital signage in pharmacies: better consulting with new technologies

Pharmacies need a shopping experience too

Touchscreens, open display behind the counter and digital consultation counters: A look inside the Rathausapotheke (English: Rathaus Pharmacy) at the HUMA shopping center in St. Augustin raises the bar when it comes to digital signage. Its goal is to offer customers a special experience and amplify its consulting service.

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In-store tracking: customer buying behavior analysis ever more precise

… but keep it anonymous and compliant with data protection legislation

At what times do guests visit the store and how do they behave? And how does this impact sales? Retailers have to address these issues to optimize the brick-and-mortar shopping experience. To do this, retailers have access to a wide range of technologies on the market that measure customer football and consumer behavior.

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