Identifying purchase intentions: market basket analysis for brick-and-mortar retailers

The right software to understand and use data to improve profitability

09/01/2016

Image: Bernhard Webler, Business Development Manager at IRI; copyright: IRI

Bernhard Webler, Business Development Manager at IRI © IRI

Image: reciept with infomation on it; copyright: IRI

Which information contains the market basket at first side? © IRI