In-store tracking: customer buying behavior analysis ever more precise

… but keep it anonymous and compliant with data protection legislation

Photo: video cam observes customer frequenzy in a shopping center; copyright: panthermedia.net/wdnet

07/19/2017

Precise localization: range and location accuracy take top priority

Personnel planning, category management, and shopfitters benefit

Photo: Man is standing in front of a digital screen; copyright: iXtenso/Lormis

At EuroShop2017, IBM and C&A presented a digital shop window which recognizes age, gender, number of persons and the clothing style of persons recorded on a photo. This analysis is used to make suggestions for outfits from the C&A collection; © iXtenso/Lormis

Facial recognition: exercise caution to ensure data privacy

Photo: Woman is surfing in the internet while shopping; copyright: panthermedia.net/Wavebreakmedia ltd

© panthermedia.net/Wavebreakmedia ltd

Personal brand experience with digital signage and beacons

Digital in-store tracking is still in the very early stages