The Barbara Frères Boutique in Düsseldorf specializes in designer children’s fashion. To position itself in the omnichannel world, the fashion boutique doesn’t just offer an online store, a chat function and curated outfit packages available for online ordering. The store has also developed a consulting service using live video chat and in doing so, turned the boutique into a tech startup.
Communication is everything. To be able to quickly pass on important information, large retailers increasingly rely on messenger apps or headset systems to communicate with their staff.