Blockchain technology has been around for eight years. What’s new is that more and more industry sectors discover the advantages of this technology, as is now the case with food retailing. It is designed to optimize economic processes and grant all stakeholders real-time insights.
Since the end of April, the s.Oliver Group has applied a digital signage concept in its store at the Ruhrpark Shopping Center in Bochum that emphasizes an innovative sales approach to better understand its customer base. Featuring a generously sized sales floor, the fashion and lifestyle company showcases its new store design concept called “Home Story“: nine locations in the store present digital touchpoints where s.Oliver inspires its customers with short films, slideshows, and interactive contents.