Online giant Alibaba seeks to boost brick-and-mortar retail in China

Integrated omnichannel model to deliver a seamless customer experience

Photo: Tao Café in Shanghai; copyright: Alibaba

09/27/2017

Photo: Karl Wehner, copyright: Alibaba

Karl Wehner is the Managing Director Germany, Austria, Switzerland, Turkey and Eastern Europe at the Alibaba Group.

Photo: Tao Café in Shanghai; copyright: Alibaba