Psychographic targeting: fostering a personalized online customer approach

Interview with Professor Joost van Treeck, Consumer Psychologist at the University of Applied Sciences Fresenius in Hamburg

Graphic: people of different ethnic backgrounds

© panthermedia.net/mustahtar

03/31/2018

Photo: Prof. Joost van Treeck

Prof. Joost van Treeck is Dean of Studies in Consumer Psychology at the University of Applied Sciences Fresenius in Hamburg. © van Treeck