Shoppable content: content and commerce merge with a click

The potential goes beyond fashion and sports

Photo: woman touching on an iPad, copyright: panthermedia.net/Antonio Guillem

© panthermedia.net/Antonio Guillem

08/14/2017

Photo: finger pointing on a button "Order now", copright: panthermedia.net/pichetw

© panthermedia.net/pichetw

Merging content and commerce – interesting for both customers and retailers

The potential goes beyond fashion and sports

Requirements and challenges of using shoppable content