Smart use of virtual shelves at the POS

Extending the retail sales floor and providing exceptional customer service

31/01/2017

Image: A hand is pointing at a virtual shelf; copyright: jumptomorrow

© jumptomorrow

"Wealth of information boosts customer perceived value" (Mittelstand 4.0-Agentur Handel)

Image: Woman points at a virtual shelf; copyright: jumptomorrow

The service should be easy to understand but filled with as much information as possible. © jumptomorrow

Positioning in the store: great visibility for customers

Attracting attention with large screens and videos

Image: Virtual shelf; copyright: Online Software AG

Digital information systems are very popular in do-it-yourself stores; © Online Software AG

Content: automated presentation through software solutions