Success in eCommerce



What does it take to be successfull in eCommerce? To answer this question, we spoke to different industry experts. Read more in this month's topic about open source shop systems, crowdtesting for online shops and common strategies for retailers and manufacturers.

”Germany’s eCommerce industry is strongly influenced by the ecosystem“

Interview with Hagen Meischner, Country Manager Germany for PrestaShop

Picture: Hagen Meischner

(© beta-web/Stöter)

Starting an online shop today no longer needs to be expensive and complicated. Just like in other IT areas, free open source tools have long since been available. Yet do these savings not inevitably come at the expense of quality? Hagen Meischner, Country Manager Deutschland with the open source software vendor PrestaShop, knows the pros and cons.

“Online stores using responsive design cannot be tested enough“

Interview with Michel Sperlich, Managing Director of

Picture: Michel Sperlich

(© beta-web/Stöter)

A lot of development work is needed before an online store can be launched. All store components need to work properly – and with all end devices. This requires extensive tests. These days, developers are able to outsource this testing to the crowd – that being an exclusive group of users. Michel Sperlich, Managing Director of the agency, explains the principles of crowdtesting for online shops.

"Retail and manufacturers need a common strategy"

Interview with Andreas Bauer, CPO of 004 GmbH

Picture: Andreas Bauer

(© 004 GmbH)

Online retail not only offers sales potential for retailers but also for manufacturers. How can retailers and producers subsequently avoid getting into an uncomfortable competitive situation online? Andreas Bauer, CPO of 004 GmbH, argues in favor of a joint online and offline strategy of producers and retail from which ultimately both benefit.