According to a recent study by the British Centre for Retail Research, last year the German’s spending per person on the Internet rose to over 1000 Euros. This puts Germany in second place following the United Kingdom and in front of France, Poland, Italy and Spain. For over-the-counter retailing, however, the sales forecasts for this year have declined by almost 2 percent. Even though this decline is significantly lower than the growth in online shopping, digitization is often blamed for the loss of retail businesses. However, as our segment will show, the advancing networking also results in possibilities for retailers.