The smell of barbecue is in the air

Weber Original Stores provide all customers with a personalized grilling experience

07/10/2017

Photo: Philipp Nottekämper; copyright: ppm gmbh

Philipp Nottekämper is Head of Architecture and Retail Design at ppm planung + projekt management in Germany; © ppm gmbh

Photo: Weber Original Store in Berlin; copyright: ppm gmbh

The best association with electrical components was achieved by projecting "electric flashes" as we know them from Tesla coils. It is the effect that intends to captivate the customer; © ppm gmbh

Photo: Weber Original Store in Berlin; copyright: ppm gmbh

An urban and industrial style is complemented by natural elements such as wood. The chosen materials reflect the brand and primarily appeal to its male clientele; © ppm gmbh