Half of UK consumers don’t believe commercial organisations care about their privacy, Thales research finds, and only 6 percent of consumers trust retailers with their data. If consumers don’t trust businesses, they face far more than just fines for non-compliance with the EU General Data Protection Regulation (GDPR).
Thales, a leader in critical information systems, cybersecurity and data security, announces the results of its research on the EU General Data Protection Regulation (GDPR). The report, based on research by Censuswide and sponsored by Thales, captures the perceptions of consumers and businesses on the preparedness levels of organizations in Europe and the United States for the May 2018 GDPR compliance deadline, as well as the new regulation’s business impact.
Half of UK consumers don’t believe commercial organisations care about their privacy, and many are prepared to take legal action against businesses that don’t comply with the EU GDPR. At the same time, businesses are concerned the new data privacy regulations will have a negative impact on their operations and international relations.
Intended to improve personal data protection and increase accountability for data breaches, GDPR is perhaps the most comprehensive data privacy standard to date. However, the regulation presents a significant challenge for organisations that process the personal data of EU citizens, regardless of where the organization is headquartered.