adidas in London: A flagship store in the digital age

Image: shoe in an octagonal shelf; copyright: iXtenso.com/Mörs

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The shoe is the star. The hip sneakers in London’s adidas store are downright being celebrated

11/25/2016

Image: transparent display that shows a movie clip; copyright: iXtenso.com/Mörs

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Image:touchscreen for customers feedback; copyright: iXtenso.com/Mörs

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Trend: Industrial-Chic

Image: steps, each one showcasing a single shoe; copyright: iXtenso.com/Mörs

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No stress here – lingering is welcome