Communication is everything. To be able to quickly pass on important information, large retailers increasingly rely on messenger apps or headset systems to communicate with their staff.
By nature, retail associates are more often found on the sales floor versus behind a desk. That’s why emails are not the first choice of communication, while a constantly ringing phone on the sales floor is also perceived as annoying and even rude. Added to this are other sources of disruption such as unprofessional or indiscreet announcements that send the wrong signals to the customer. And so retail chains in Germany like Rewe, Lidl or TKMaxx rely on new communication channels.