Personalization, also called customization is a trending topic in retail for the year 2018. Retailers increasingly put customer demands center stage since consumers have come to expect a customized shopping experience both online and offline. But what does personalization mean exactly?
There are not many salespeople left in the world who greet their customers by name and know their pant size at first glance. Having said that, retailers now return to these classic qualities to successfully set themselves apart from their competitors. To do this, the sector takes a data-driven approach.