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Reaching the mobile customer - Mobile Marketing for Retailers


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Implemented properly, mobile marketing presents retailers with great opportunities to reach their customers more directly than ever before. Many retailers have already recognized these opportunities. According to a recent survey by artegic, more than one third of German retailers already use mobile marketing.

Also in this month's newsletter: EuroCIS 2015 is already able to report a record. A good three months before the event, already 8,740 net square metres have been booked – this is 22 percent more than for the previous event.

Enjoy reading!
Your team of EuroCIS
www.eurocis.com
Reaching the mobile customer
Interview with Tom Rauhe, mobalo GmbH
Interview with Niklas Mahrdt, Media Economics Insitut
EuroCIS 2015 reports a record result
Online retailers lose sales
Shrink cost retailers 128 billion
Smartphone “Showrooming” dips
Focus on multi-channel and IT integration
Americans avoid retailers affected by data breaches
EuroCIS goes Social Media
Newsletter-Service

Reaching the mobile customer anywhere

The benefit of mobile marketing activities in retail
© panthermedia.net / Detlef Krieger
Today, almost 50 percent of cell phone users in Germany already have a Smartphone – and the number of tablet users is also growing. There is no other channel where retail is able to reach the user as directly as via his or her mobile device. Nevertheless, many retailers are still unsure on how to best appeal to their customers. One thing is clear however: those, who don’t focus on mobile devices, miss opportunities.
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"Mobile is going to ensure itself a crucial share in the media mix"

Topic Interview
© mobalo GmbH
EuroCIS.com spoke with Tom Rauhe, owner and founder of mobalo, about site-specific advertising and the growing number of mobile options in the media mix.
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"Brick-and-mortar retailers can influence the customer journey in their favor with cross-platform apps"

Topic Interview
For a recent study, Professor Niklas Mahrdt of the Media Economics Institute researched possible reactions of brick-and-mortar retail on the increasing mobile Internet usage at the POS. He talks about his findings on this subject in this interview.
© Media Economics Institut
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- Advertisement -
© Messe Düsseldorf
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EuroCIS 2015 once again reports a record result

Trade Fair News
© Messe Düsseldorf
EuroCIS 2015 is already able to report a record. A good three months before the event, already 8,740 net square metres have been booked – this is 22 percent more than for the previous event (2013: 6,912 m2). Approximately 250 exhibitors from 25 countries are expected to be participating when the trade fair opens its doors in February.
Source: Messe Düsseldorf
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Online retailers lose sales through irrelevant promotions, poor follow-up with shoppers

News
© OrderDynamics
As retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products and failing to build customer relationships through intelligent follow-up.
Source: OrderDynamics
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Shrink cost retailers 128 billion dollars worldwide

Exhibitor News
Shrink, comprised of shoplifting, employee or supplier fraud and administrative errors, cost the global retail industry more than 128 billion dollars last year, 42 billion dollars in the US alone, according to the latest Global Retail Theft Barometer.
© Checkpoint Systems GmbH
Source: Checkpoint Systems GmbH
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Smartphone “Showrooming” dips

News
© GfK
Incidents of smartphone “showrooming” – seeing a product in a store, then buying it online from another retailer using a smartphone – dropped from 37 percent in the US last year to 28 percent in 2014.
Source: GfK
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EuroCIS 2015: Focus on multi-channel and IT integration

Trade Fair News
© Messe Düsseldorf
Most existing processes and structures in retail are designed for bricks-and-mortar business, historically grown and often very heterogeneous. Making these processes and structures fit for multi-channel applications already poses major challenges for retail IT today and will do so for several years to come. This is why multi-channel and IT-integration issues will be widely addressed at the forthcoming EuroCIS 2015.
Source: Messe Düsseldorf
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Americans likely to avoid retailers affected by data breaches

News
© CreditCards.com
Forty-five percent of major credit and debit card holders say they would "definitely" or "probably not" shop at a retailer where consumers' personal information (including credit and debit card data) was exposed.
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GoDaddy helps small businesses easily create online retail stores

News
© GoDaddy
GoDaddy, a technology provider dedicated to small businesses, is launching the new GoDaddy Online Store, a product designed to make it easy for small businesses to create an e-commerce presence and sell products online.
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EuroCIS goes Social Media

Find us at LinkedIn
© LinkedIn Corporation 2013
A vital exchange with you is important for us. With this group we are linking solution providers with retailers – and retailers among themselves. We expect top-calibre decision-makers from all retail-related segments and sectors who are seeking innovative IT solutions to optimise processes, retain customers and cut costs.
EuroCIS Group at LinkedIn
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The next EuroCIS will be held from 24 - 26 February 2015 in Düsseldorf.

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