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Customer and market analysis with Big Data


There is one thing which applies for both online and brick-and-mortar retailers: They have to know their customers well in order to meet their whishes and requirements. And it's not just about offering the best price. To really understand the customer, the collection and analysis of data is essential.

Additionally in this newsletter: Alexandre Plavinski, CEO of Kiosk Solutions, talks about the latest trends in the market for kiosk systems.

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Your team of EuroCIS

Addressing each customer individually
Interview with Axel Jahn, Netpioneer
Interview with Alexander Reschke, Webdata Solutions
EuroCIS 2015 in review
ICSC signs global agreement with Path Intelligence
3 questions to ... Alexandre Plavinski, Kiosk Solutions
Shoppers welcome in store smartphone offers
Spotlight on Millennial shopping habits
The growing customer experience gap
News from the EuroCIS LinkedIn group

Addressing each customer individually

Benefits and risks of big data in retail

Customer loyalty programs, mobile apps, and online ordering data are just some of the data sources retailers can use today to gain new insights into nearly every aspect of their business. “Big data” is the big buzzword here.
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"You should never collect data you would need to keep secret from the customer"

Interview with Axel Jahn, CEO of Netpioneer

The modern shopper leaves his data at every touchpoint – whether that’s in the online store, during mobile shopping or directly at the store. Axel Jahn, Managing Director of Netpioneer, develops custom eCommerce solutions for his customers. In this interview, he explains how retailers can use this data to their advantage.
© Netpioneer GmbH
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"Data-driven companies are clearly more successful in eCommerce"

Interview with Alexander Reschke, CMO of Webdata Solutions

© beta-web/Stöter
The eCommerce market is shaped in particular by its dynamics. Online retailers need to be able to respond quickly and remain flexible to changes in the market. Webdata CMO Alexander Reschke explains how retailers can find their optimal strategy by utilizing big data and dynamic market research solutions.
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EuroCIS 2015 in review

The hottest topics and products of the trade fair

Photo: EuroCIS 2015
Pictures and videos from EuroCIS 2015 - see more at EuroCIS TV!
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Shopper location analytics provider brings insights


As the retail real estate sphere evolves in the digital age, there is a growing emphasis on the shopping experience and the need to deliver that ‘something’ that cannot be achieved online. This is why the ICSC has partnered with analytics company Path Intelligence.
© International Council of Shopping Centers ICSC

3 questions to ...

... Alexandre Plavinski, Kiosk Solutions

© Kiosk Solutions GmbH & Co. KG
The applications of kiosk systems in retail are multifaceted: in various configurations, the terminals function as self-service kiosks for big department stores for example, and as pure payment and information kiosks in the store. Alexandre Plavinski, Managing Director of Kiosk Solutions, knows which terminal characteristics are especially important in retail right now.
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Shoppers welcome in store smartphone offers


A lot of consumers check prices with their smartphones in store either frequently or occasionally. A poll by Vista Retail Support showed that 40 percent would welcome price comparisons sent by a retailer to their smartphone while in store but 91 percent have never received one.
© Vista Retail Support

Spotlight on Millennial shopping habits

Exhibitor News

© ShopperTrak RCT Ltd.
A major change currently impacting retailers is the growing influx of the approximately 84 million Millennials into today’s shopping force. ShopperTrak has taken a look into Millennial shopping habits and highlights a few ways retailers can connect with this core group of consumers.

The growing customer experience gap


Not being understood and companies that fail to acknowledge their feelings are the biggest consumer frustrations when dealing with brands through digital channels.
© Eptica

"Reinventing engagement in retail ... and beyond"

News from the EuroCIS LinkedIn group

© LinkedIn Corporation 2013
Iris ten Teije works in Customer Engagement at Monolith. In our LinkedIn group, she has shared an article by Martin Birač (CEO at Monolith International), in which he talks about new applications for ‘in-store’ analytics tools in traditional retail spaces.
See the post here

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