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The customer journey includes all channels


An omnichannel retailer is able to reach his customers practically always and everywhere. Our current topic explains why brick-and-mortar retail still remains an important part of the customer journey. Read more in our new expert interviews on the subject of "Omnichannel Commerce"!

Another big topic: What do retailers have to take into consideration when dealing with millenials as customers? We have looked for answers.

Enjoy reading!
Your team of EuroCIS

Interview with Roland Fesenmayr, OXID eSales
Interview with Eric Jankowfsky, Jankowfsky AG
Interview with Christian Schallenberg, Lancom Systems
EuroCIS 2015 in review
Mobile Apps are the new face of businesses
Millenials do not like interacting with cashiers
Encourage e-commerce innovation through digitalization
Online payments on mobile devices continue to rise
News from the EuroCIS LinkedIn group

“Many touchpoints increase customer loyalty“

Interview with Roland Fesenmayr, OXID eSales AG

© OXID eSales AG
In omnichannel commerce, retailers can reach their customers in many different situations. Nevertheless, brick-and-mortar retailing remains an important part of the customer journey. In this interview, Roland Fesenmayr, CEO of OXID eSales, explains how retailers can successfully address their customers at very different points.
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“Usability is essential for the shopping experience“

Interview with Eric Jankowfsky, Jankowfsky AG

“What is the best way to connect my online store with my branch offices?“ This is a question many retailers are currently asking themselves. We spoke with Eric Jankowfsky, Managing Director of Jankowfsky AG, about the challenges for retailers and the influence of mobile commerce.
© Jankowfsky AG
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“Only a powerful network infrastructure makes omnichannel retailing possible“

Interview with Christian Schallenberg, Lancom Systems GmbH

© Lancom Systems
To be successful in omnichannel commerce, a retailer, above all, needs a powerful IT infrastructure. Current solutions make it possible to load the different channels together. This also includes the highly integrated radio access point by Lancom Systems, which received the Retail Technology Award 2015 at EuroCIS 2015. CTO Christian Schallenberg explains why this hardware is helpful for every omnichannel retailer.
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EuroCIS 2015 in review

The hottest topics and products of the trade fair

Photo: EuroCIS 2015
Pictures and videos from EuroCIS 2015 - see more at EuroCIS TV!
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Mobile apps are the new face of businesses


New research from Oracle reveals that nearly 55 percent of millennials say a poor mobile app experience would make them less likely to use a company’s products or services. 39 percent of millennials would also be less likely to recommend a company’s products or services.
© Oracle Corporation
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20 percent of millenials do not like interacting with cashiers during checkout


© Retale
"Almost a quarter of all millennials use self-service kiosks to avoid any sort of interaction with cashiers. As a result, there is a growing demand for more automation and innovation throughout the checkout experience", said Pat Dermody, President of Retale.
Source: Retale
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"It is time to encourage e-commerce innovation in Europe through digitalization"


Unlocking e-commerce potential is central to the development of the new EU Digital Single Market and Digital Economy stated the Alliance for European Logistics (AEL) during the 7th European Logistics Summit. AEL believes the time has come to update the existing regulatory framework.
© Alliance for European Logistics, AEL
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Over 27 percent of global online transactions are now on mobile devices


© Adyen
Adyen has published its quarterly Mobile Payments Index (MPI), which tracks mobile payment data from web-based transactions across Adyen’s customer base. Online payments made using mobile devices continues to rise globally according to the findings.
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"Offline Retail in an Online World"

News from the EuroCIS LinkedIn group

© LinkedIn Corporation 2013
Kerry Nelson, Vice President Marketing at Starmount, says that rule number one for retail success is to always be able to accept the customer’s money. In her recent post, she explains the two primary commerce architectures most retailers rely on today to make sure they’re always able to accept customer payments.
See the post here
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