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Geo-fencing: guiding costumers directly to the POS


Mobile marketing is important for the POS. For this reason, the so-called geo-fencing is interesting especially for brick-and-mortar retailers. Using this system they can send coupons and other messages via an app to his customers around their store and by doing so leading them directly to the POS.

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Your team of EuroCIS

Ordering beverage crates online
National payment procedures
Geo-fencing as markting strategy
Business news
News from the EuroCIS LinkedIn group

When your front door guards the beer crates

The beverage supplier "Trinkkiste" delivers drinks with no deadline pressure

;© Trinkkiste
When beverage supplier "Trinkkiste" from Berlin delivers its products, it is not bound to set times. A patented locking system that can chain the beverage crates to the door makes all of this possible. The online pure player also developed a software for its web store that permits flexible ordering. Customers really appreciate this service.
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National payment procedures put to the test

How we prefer to pay - and what changes are coming in the future

The politically driven revision of electronic payment transactions prompts action in the German payment market: national payment procedures increasingly compete against international payment services and new, contactless payment options. Having said that, the Girocard, direct debits, and cash won’t become obsolete models anytime soon.
© Studio-Grand-Quest/Fotolia
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Enticing customers to the POS with geo-fencing

Location-based advertising is an inevitable part of the modern marketing mix

© SportScheck; Schmitz/beta-web GmbH
The demand for digital marketing strategies that can also be locally applied is growing. Location-based real-time communication enables retailers to bridge the gap between digital advertising and the offline behavior of their customers. That’s why location-based services such as geo-fencing, for instance, hold great potential for digital marketing strategies.
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EuroShop 2017: Retuned for your success

With seven themed dimensions

© Messe Düsseldorf GmbH
Click here for more information and the brand new trailer
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How do retailers react to challenges?

From our LinkedIn group

© LinkedIn Corporation 2013
TC Group Solutions USA has shared a text in our LinkedIn group on how retailers react to omni-channel challenges.
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EuroCIS will be held as a part of EuroShop from 05 - 09 March 2017 in Düsseldorf.

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