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Mobile couponing – coupons "to go"

Mobile couponing slowly picks up speed in Germany. The customer activates the digital vouchers directly on his smartphone and redeems it in the store. The type of delivery can vary. Mobile coupons are particularly effective in connection with location-based services, such as Bluetooth, Beacons, QR codes or GPS.

Read also in this newsletter how customers get advice from live chats and artificially intelligent search engines.

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Your team of EuroCIS
www.eurocis.com

	Live chats and artificially intelligent search engines
	Booths specialty supermarket with new supply chain management
	Coupons "to go" – mobile couponing
	Business news
	News from the EuroCIS LinkedIn group
	Newsletter-Service

Interactive service for online stores and customer service

Live chats and artificially intelligent search engines

Photo: Screenshot Webshop "The NorthFace"

Man or machine: who would you like to get advice from? That probably depends on the way you are being approached. Whether it is via live chats with real employees or artificially intelligent search functions such as IBM’s Watson. The only thing that’s important here is to answer customer requests as fast and easily as possible.

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Booths specialty supermarket with new supply chain management

Case study

By using a new supply chain management software, Booths reduced food spoilage by ten percent and even twenty percent in the refrigerated food category. What’s more, thanks to the SCM system, Booths strengthened its position among the Top 3 British supermarkets with the highest level of availability.

Photo: specialty area at Booths supermarket; © REFLEX

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Coupons "to go" – acquiring and retaining customers with mobile couponing

Graphic: smartphone shows coupon; © panthermedia.net/ayo888

Retailers have been aware of the advantages of coupons for years. At this point, digital strategies prevail in this area and mobile couponing is on the rise. Coupons are delivered straight to the smartphone and can be directly redeemed at the POS. The checkout but also the in-store area are the preferred coupon sources.

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EuroShop 2017: Retuned for your success

With seven themed dimensions

Click here for more information and the brand new trailer

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Brexit is complicating digital marketing and EU data privacy

From our LinkedIn group

The United Kingdom's decision to leave the European Union could have significant ramifications for domestic digital marketers doing business internationally.

See the post

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