Visitor Newsletter of EuroCIS | View in browser | Deutsch | Print

Mobile couponing – coupons "to go"


Mobile couponing slowly picks up speed in Germany. The customer activates the digital vouchers directly on his smartphone and redeems it in the store. The type of delivery can vary. Mobile coupons are particularly effective in connection with location-based services, such as Bluetooth, Beacons, QR codes or GPS.

Read also in this newsletter how customers get advice from live chats and artificially intelligent search engines.

Enjoy reading!
Your team of EuroCIS

Live chats and artificially intelligent search engines
Booths specialty supermarket with new supply chain management
Coupons "to go" – mobile couponing
Business news
News from the EuroCIS LinkedIn group

Interactive service for online stores and customer service

Live chats and artificially intelligent search engines

Photo: Screenshot Webshop "The NorthFace"
Man or machine: who would you like to get advice from? That probably depends on the way you are being approached. Whether it is via live chats with real employees or artificially intelligent search functions such as IBM’s Watson. The only thing that’s important here is to answer customer requests as fast and easily as possible.
read more
To top

Booths specialty supermarket with new supply chain management

Case study

By using a new supply chain management software, Booths reduced food spoilage by ten percent and even twenty percent in the refrigerated food category. What’s more, thanks to the SCM system, Booths strengthened its position among the Top 3 British supermarkets with the highest level of availability.
Photo: specialty area at Booths supermarket; © REFLEX
read more
To top

Coupons "to go" – acquiring and retaining customers with mobile couponing

Graphic: smartphone shows coupon; ©
Retailers have been aware of the advantages of coupons for years. At this point, digital strategies prevail in this area and mobile couponing is on the rise. Coupons are delivered straight to the smartphone and can be directly redeemed at the POS. The checkout but also the in-store area are the preferred coupon sources.
read more
To top

EuroShop 2017: Retuned for your success

With seven themed dimensions

© Messe Düsseldorf GmbH
Click here for more information and the brand new trailer
To top

Brexit is complicating digital marketing and EU data privacy

From our LinkedIn group

© LinkedIn Corporation 2013
The United Kingdom's decision to leave the European Union could have significant ramifications for domestic digital marketers doing business internationally.
See the post
To top

To get in contact with us, please mail to

Please recommend us and send this newsletter to your friends/colleagues

EuroCIS will be held as a part of EuroShop from 05 - 09 March 2017 in Düsseldorf.

Insert date into iCal

Insert date into Outlook calendar

Partner of Messe Düsseldorf:
Portal editorial team: beta-web GmbH/
Newspartner: EHI, beta-web GmbH/

To top
Legal disclaimer

Messe Düsseldorf GmbH
Messeplatz, Stockumer Kirchstr. 61
40474 Düsseldorf, Germany

Phone: +49 211 4560-01
Fax: +49 211 4560-668

County Court Düsseldorf HRB 63

Board of Managing Directors: Wolfram N. Diener (Chairman), Bernhard J. Stempfle, Erhard Wienkamp

Chairman of Supervisory Board: Mayor Dr. Stephan Keller

Messe Düsseldorf GmbH processes personal data relating to you. You can find more information - also on your rights - in the privacy policy of Messe Düsseldorf GmbH available at In principle, i.e. subject to legal restrictions, you may at any time object to the processing of your personal data either on the aforementioned website, via e-mail to or via postal mail to Messe Düsseldorf GmbH, G2-RV, PF 101006, 40001 Düsseldorf, Germany.

Twitter LinkedIn YouTube

Should you no longer wish to receive our newsletter, please click here.