Visitor Newsletter of EuroCIS | View in browser | Deutsch | Print

Mobile couponing – coupons "to go"

Mobile couponing slowly picks up speed in Germany. The customer activates the digital vouchers directly on his smartphone and redeems it in the store. The type of delivery can vary. Mobile coupons are particularly effective in connection with location-based services, such as Bluetooth, Beacons, QR codes or GPS.

Read also in this newsletter how customers get advice from live chats and artificially intelligent search engines.

Enjoy reading!
Your team of EuroCIS
www.eurocis.com

	Live chats and artificially intelligent search engines
	Booths specialty supermarket with new supply chain management
	Coupons "to go" – mobile couponing
	Business news
	News from the EuroCIS LinkedIn group
	Newsletter-Service

Interactive service for online stores and customer service

Live chats and artificially intelligent search engines

Photo: Screenshot Webshop "The NorthFace"

Man or machine: who would you like to get advice from? That probably depends on the way you are being approached. Whether it is via live chats with real employees or artificially intelligent search functions such as IBM’s Watson. The only thing that’s important here is to answer customer requests as fast and easily as possible.

To top

Booths specialty supermarket with new supply chain management

Case study

By using a new supply chain management software, Booths reduced food spoilage by ten percent and even twenty percent in the refrigerated food category. What’s more, thanks to the SCM system, Booths strengthened its position among the Top 3 British supermarkets with the highest level of availability.

Photo: specialty area at Booths supermarket; © REFLEX

To top

Coupons "to go" – acquiring and retaining customers with mobile couponing

Graphic: smartphone shows coupon; © panthermedia.net/ayo888

Retailers have been aware of the advantages of coupons for years. At this point, digital strategies prevail in this area and mobile couponing is on the rise. Coupons are delivered straight to the smartphone and can be directly redeemed at the POS. The checkout but also the in-store area are the preferred coupon sources.

To top

EuroShop 2017: Retuned for your success

With seven themed dimensions

Click here for more information and the brand new trailer

To top

Brexit is complicating digital marketing and EU data privacy

From our LinkedIn group

The United Kingdom's decision to leave the European Union could have significant ramifications for domestic digital marketers doing business internationally.

See the post

To top

To get in contact with us, please mail to redaktion@EuroCIS.com

Please recommend us and send this newsletter to your friends/colleagues

EuroCIS will be held as a part of EuroShop from 05 - 09 March 2017 in Düsseldorf.

Insert date into iCal

Insert date into Outlook calendar

Partner of Messe Düsseldorf:
Portal editorial team: beta-web GmbH/ iXtenso.com
Newspartner: EHI, beta-web GmbH/ iXtenso.com

To top

Legal disclaimer

Messe Düsseldorf GmbH
Messeplatz, Stockumer Kirchstr. 61
40474 Düsseldorf, Germany

Phone: +49 211 4560-01
Fax: +49 211 4560-668
www.messe-duesseldorf.de
info@messe-duesseldorf.de

County Court Düsseldorf HRB 63

Board of Managing Directors: Werner M. Dornscheidt (Chairman), Hans Werner Reinhard, Wolfram N. Diener, Bernhard Stempfle

Chairman of Supervisory Board: Mayor Thomas Geisel

Messe Düsseldorf GmbH processes your personal data. The data protection regulations of Messe Düsseldorf GmbH hold information in closer detail to this subject and are available under www.messe-duesseldorf.de/privacy. You may at any time object to the processing of your personal data either on the aforementioned website, via e-mail to privacy@messe-duesseldorf.de or via postal mail to Messe Düsseldorf GmbH, VG-R, PF 101006, 40001 Düsseldorf, Germany.

Should you no longer wish to receive our newsletter, please click here.