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Know your customers’ purchasing decisions!


What’s motivating your customers’ purchasing decisions? Most likely, all you need to know is your receipts data – they contain abundant information just waiting to be analyzed with the right software.

Also: Did you know that Social Messenger can significantly speed up the customer service process? Read more in the newsletter!

Enjoy reading!
Your team of EuroCIS

Interview with Bernhard Webler, IRI
Digital processes reduce the cost of cash
Identify key strengths and critical opportunities
Business news
News from the EuroCIS LinkedIn group

Identifying purchase intentions: market basket analysis for brick-and-mortar retailers

Photo: Bernhard Webler
Neither magic nor a secret: sales receipt data can reveal information about consumer purchase behavior. Online retail already masters this type of analysis perfectly. In contrast, brick-and-mortar retail still needs technical support to understand collected purchase data.
read more

Digital processes reduce the cost of cash

Cash remains the favorite payment method of Germans for now. The cost of handling cash and security in cash cycle management can be optimized with digital solutions.
Photo: Coins and bills
read more
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Conversational Commerce: Messenger Apps are the new sales channels

Addressing the customer in real-time is on the rise

Photo: Man holds smartphone - a messenger is opened
Retailers want to reach their customers where they are – on the social web. In times of social media omnipresence, these are primarily messenger services. They don’t just lend themselves for customer service inquiries but also offer the option to purchase products and provide services. That’s why Facebook already opened up its Facebook Messenger app to companies some time ago.
Read more

EuroShop 2017: Retuned for your success

With seven themed dimensions

© Messe Düsseldorf GmbH
Click here for more information and the brand new trailer
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Global Cash Index: "Europe's Love of Cash"

From our LinkedIn group

© LinkedIn Corporation 2013
Breanna Brown postet an interesting article on cash use in Europe. For the big players – France, Germany, Italy and Spain – is predicted to grow, especially in Italy.
See the post
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