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Digital price tags are on the rise


Once a week, about 100 price labels have to be exchanged in a supermarket whether due to discounts or price changes. This process is time-consuming and cost-intensive. Here, Electronic Shelf Labels (ESL) provide remedy. Yet, they are rather rare in Germany but the furniture discounter POCO already shows how ESL can be used efficiently in retail.

Enjoy your week!

Your team of EuroCIS

PS: The EuroShop editorial team will report live from EuroShop trade fair this year. All trends and innovations from the Retail Technology area can then be found at

3 questions to … Checkpoint Systems
Highlights at EuroCIS Forum
Sweepstake: Catch a VIPSTAR
Digital signage trends in visual marketing
Retail News
Guided Innovation Tours
Perfectly prepared with the EuroShop App
Exhibitors & Products 2017
Tickets & Registration
Newsletter Service

POCO uses ESLs: digital price tags benefit customers and employees

"You can't put a price tag on preventing long wait times at the checkout."

copyright: POCO
Over the past few years, digital price tag or electronic shelf label (ESL) technology has improved considerably, especially in the area of visual display. Recently furniture discounter Poco has started to use ESL systems at its store in Goch, Germany – much to the delight of its staff members.
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3 questions to …

Hiddo Hilboezen, Checkpoint Systems

Photo: Hiddo Hilboezen; copyright: Checkpoint Systems
RFID solutions have so far been increasingly used in the fashion trade. The main objective here is to reduce losses due to retail shrinkage. But there is also great potential in the food retail industry, says Hiddo Hilboezen, Vice President of Sales for Merchandise Availability Solutions Germany/Benelux at Checkpoint Systems.
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High-caliber lecture program at EuroCIS Forum

Highlights 2017

Foto: copyright: ctillmann/Messe Düsseldorf

The EuroCIS Forum 2017 will again present lectures about developments, innovations and trends of retail technology. Find topics like:

  • Store Transformation: How retailers are changing the checkout to empower shoppers and remain competitive (NCR/Bennet Italy)
  • Virtual Promoter - Hybrid Commerce at Saturn (Media Saturn Holding GmbH/ameria GmbH)

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The hunt for VIPSTARS is now on!

Catch a VIPSTAR and win one of 77 vouchers!

copyright: Messe Düsseldorf
Welcome to the hunt for VIPSTARS! From Monday to Friday, during seven selected weeks leading up to the EuroShop 2017 trade fair, you can win a variety of vouchers – from catalogue vouchers to party invitations. This week, 77 VIPSTARS are out and about in the seven online dimensions. Win by catching one. The hunt ends when all the week's VIPSTARS have been caught – and will start again in the next VIPSTAR week.
Let's go: Catch a VIPSTAR and win!
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Digital signage catches the consumer’s attention

About digital trends in visual marketing

Until recently, retailers addressed customers at the shop window or point of sale primarily with posters, displays or other eye-catchers. Yet media overload makes it increasingly difficult for these traditional, static advertising formats to assert themselves.
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Guided Innovation Tours through the dimension Retail Technology

Foto: copyright: ctillmann/Messe Düsseldorf
For the first time, there will be guided tours for visitors especially in the dimension Retail Technology at EuroShop 2017. Those already at EuroCIS very successful tours will be organized on three days (March 6, 7 and 8) twice a day, one tour in German language and one in English. The consulting company Planet Retail offers the tours.
Sign up here
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Perfectly prepared with the EuroShop App

The whole world of EuroShop at your fingertips

copyright: Schmitz/beta-web
The interactive site map and hall plans are perfect guides for finding your bearings at the Exhibition Centre. A simple touch of a button takes you into the individual halls, allows you to gradually zoom into individual stands to then view an exhibitor’s data entire data as well as the products they offer. All exhibitor and product details on the entire EuroShop database can be searched by means of a full-text search routine.
Download here free of charge!
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Exhibitors & Products 2017

Photo: copyright: ctillmann/Messe Düsseldorf

EuroShop will consolidate around 2,500 exhibitors at Düsseldorf in 2017. At this point we recommend our exhibitor and product database to get a first overview of world's number 1 retail trade fair.

Our tip for your query: Would you like to know who is exhibiting in the dimension Retail Technology? No problem. Narrow your search using the function "exhibitor criteria" and get a overview of exhibitors from EuroCIS.

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Tickets & Registration

We are delighted to welcome you at EuroShop 2017!

copyright: ctillmann/Messe Düsseldorf
With your eTicket, you can travel to and from the Düsseldorf Trade Fair Center free of charge on Rheinbahn, Rhine-Ruhr Regional Transport Network routes (VRR). For the whole duration of the fair, tickets and catalogs are available at all onsite ticket counter and help desks.
Click here for the Online Shop
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Retail Technology@Social Media

Graphic: Social Media Icons
Whether moving image or short messages - get background information of the trade fair and news from the industry in our social media channels.
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Next EuroCIS will be held as "Retail Technology/EuroCIS" dimension at EuroShop from 05 - 09 March 2017 in Düsseldorf.

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Partner of Messe Düsseldorf:
Portal editorial team: beta-web GmbH/
Newspartner: EHI, beta-web GmbH/

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Legal disclaimer

Messe Düsseldorf GmbH
Messeplatz, Stockumer Kirchstr. 61
40474 Düsseldorf, Germany

Phone: +49 211 4560-01
Fax: +49 211 4560-668

County Court Düsseldorf HRB 63

Board of Managing Directors: Wolfram N. Diener (Chairman), Bernhard J. Stempfle, Erhard Wienkamp

Chairman of Supervisory Board: Mayor Dr. Stephan Keller

Messe Düsseldorf GmbH processes personal data relating to you. You can find more information - also on your rights - in the privacy policy of Messe Düsseldorf GmbH available at In principle, i.e. subject to legal restrictions, you may at any time object to the processing of your personal data either on the aforementioned website, via e-mail to or via postal mail to Messe Düsseldorf GmbH, G2-RV, PF 101006, 40001 Düsseldorf, Germany.

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