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EuroShop’s visitors and exhibitors benefited from location based services


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Messe Düsseldorf provided a broad spectrum of information with the help of location-based services at EuroShop 2017. Many visitors took advantage of the current EuroShop app and received current news on their smartphones. Exhibitors recognized this possibility too and used it to benefit their booth performance. The result was positive on both sides - as you can read in our article.

Read also in the newsletter how artificial intelligence assists in retail replenishment and price optimization.

Have fun reading

Your team of EuroCIS
www.eurocis.com
EuroShop: successful use of GPS and beacons
Artificial intelligence in retail
Retail technology news
Newsletter Service

EuroShop interactive: Successful use of GPS and beacons

EuroShop connects the retail sector with location-based services
Photo: exhibitor using info touchpoint that is equipped with beacons; copyright: Messe Düsseldorf
The retail industry is more mobile than ever before. That was also evident during this year’s EuroShop: 12,000 visitors took advantage of the current EuroShop app. It allowed them to use location-based services, which not only genuinely benefitted them but also the exhibitors.
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Retail replenishment and price optimization: Machine Learning solutions for retail

… and what the retail industry has learned from particle physics
Graphic: face with numbers around it; copyright: panthermedia.net/agsandrew
In the old days, it entailed gut-level decisions. Meanwhile, artificial intelligence and algorithms assist with replenishment and price optimization today. Dunja Riehemann, Director of Marketing at Blue Yonder explains why retailers can benefit from machine learning solutions.
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EuroCIS@Social Media
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Whether moving image or short messages - get background information of the trade fair and news from the industry in our social media channels.
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Next EuroCIS will take place from 27th February - 1st March 2018 in Düsseldorf.

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Portal editorial team: beta-web GmbH/ iXtenso.com
Newspartner: EHI, beta-web GmbH/ iXtenso.com
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Legal disclaimer

Messe Düsseldorf GmbH
Messeplatz, Stockumer Kirchstr. 61
40474 Düsseldorf, Germany

Phone: +49 211 4560-01
Fax: +49 211 4560-668
www.messe-duesseldorf.de
info@messe-duesseldorf.de

County Court Düsseldorf HRB 63

Board of Managing Directors: Wolfram N. Diener (Chairman), Bernhard J. Stempfle, Erhard Wienkamp

Chairman of Supervisory Board: Mayor Dr. Stephan Keller

Messe Düsseldorf GmbH processes your personal data. The data protection regulations of Messe Düsseldorf GmbH hold information in closer detail to this subject and are available under www.messe-duesseldorf.de/privacy. You may at any time object to the processing of your personal data either on the aforementioned website, via e-mail to privacy@messe-duesseldorf.de or via postal mail to Messe Düsseldorf GmbH, VG-R, PF 101006, 40001 Düsseldorf, Germany.

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