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EuroShop’s visitors and exhibitors benefited from location based services


Messe Düsseldorf provided a broad spectrum of information with the help of location-based services at EuroShop 2017. Many visitors took advantage of the current EuroShop app and received current news on their smartphones. Exhibitors recognized this possibility too and used it to benefit their booth performance. The result was positive on both sides - as you can read in our article.

Read also in the newsletter how artificial intelligence assists in retail replenishment and price optimization.

Have fun reading

Your team of EuroCIS

EuroShop: successful use of GPS and beacons
Artificial intelligence in retail
Retail technology news
Newsletter Service

EuroShop interactive: Successful use of GPS and beacons

EuroShop connects the retail sector with location-based services

Photo: exhibitor using info touchpoint that is equipped with beacons; copyright: Messe Düsseldorf
The retail industry is more mobile than ever before. That was also evident during this year’s EuroShop: 12,000 visitors took advantage of the current EuroShop app. It allowed them to use location-based services, which not only genuinely benefitted them but also the exhibitors.
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Retail replenishment and price optimization: Machine Learning solutions for retail

… and what the retail industry has learned from particle physics

Graphic: face with numbers around it; copyright:
In the old days, it entailed gut-level decisions. Meanwhile, artificial intelligence and algorithms assist with replenishment and price optimization today. Dunja Riehemann, Director of Marketing at Blue Yonder explains why retailers can benefit from machine learning solutions.
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EuroCIS@Social Media

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Whether moving image or short messages - get background information of the trade fair and news from the industry in our social media channels.
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Next EuroCIS will take place from 27th February - 1st March 2018 in Düsseldorf.

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Legal disclaimer

Messe Düsseldorf GmbH
Messeplatz, Stockumer Kirchstr. 61
40474 Düsseldorf, Germany

Phone: +49 211 4560-01
Fax: +49 211 4560-668

County Court Düsseldorf HRB 63

Board of Managing Directors: Wolfram N. Diener (Chairman), Bernhard J. Stempfle, Erhard Wienkamp

Chairman of Supervisory Board: Mayor Dr. Stephan Keller

Messe Düsseldorf GmbH processes personal data relating to you. You can find more information - also on your rights - in the privacy policy of Messe Düsseldorf GmbH available at In principle, i.e. subject to legal restrictions, you may at any time object to the processing of your personal data either on the aforementioned website, via e-mail to or via postal mail to Messe Düsseldorf GmbH, G2-RV, PF 101006, 40001 Düsseldorf, Germany.

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