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In-store tracking: analyzing customers' behavior

The retailer who knows everything about his customers in the store has the power to influence his future activities for sales promotion. Therefore, he needs the right technologies for in-store tracking and the knowledge how to use the gathered information to optimize his strategies.

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Your team of EuroCIS
www.eurocis.com

	In-store tracking
	Value added tax breaks for online retailers in the EU
	Weber Original Stores
	Retail Technology News
	Newsletter Service

In-store tracking: customer buying behavior analysis ever more precise

… but keep it anonymous and compliant with data protection legislation

Photo: video cam observes customer frequenzy in a shopping center; copyright: panthermedia.net/wdnet

At what times do guests visit the store and how do they behave? And how does this impact sales? Retailers have to address these issues to optimize the brick-and-mortar shopping experience. To do this, retailers have access to a wide range of technologies on the market that measure customer football and consumer behavior.

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Value added tax breaks for online retailers in the EU

The European Commission proposes an expansion of the MOSS Scheme to physical products and an additional simplification of cross-border trade.

Photo: desk with calculator and receipts ; copyright: panthermedie.net/AndreyPopov

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The smell of barbecue is in the air

Weber Original Stores provide all customers with a personalized grilling experience

Photo: Philipp Nottekämper; copyright: ppm gmbh

Philipp Nottekämper from ppm planung + projekt management knows how to implement instore experience perfectly. His team was in charge of the new design and concept of the Weber Original Stores.

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EuroCIS@Social Media

Whether moving image or short messages - get background information of the trade fair and news from the industry in our social media channels.

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